Media

In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more

By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck public relations, public affairs and content-production house – launched in 1988 by co-founders Robert Zimmerman and Ron Edelson and a media/marketing mainstay ever since – flips the switch today on its new brand identity, including a new company name, logo and website. But the focus…

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With ‘Fellows’ effort, SBU podcasts a wider net

By GREGORY ZELLER // It’s a big week for podcast innovations on Long Island. Just days after the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell launched a serialized podcast following the real-life adventures of first-year medical students, Stony Brook Southampton – in partnership with Connecticut-based WSHU Public Radio – has announced a first-of-its-kind Audio Podcast Fellows program. Designed to train students in all aspects of podcasting, the new program – which also involves…


Real-life drama paces new Hofstra/Northwell podcast

By GREGORY ZELLER // It’s “Real World” meets “Grey’s Anatomy” in a new Zucker School of Medicine podcast, which dives deep into the lives of first-year medical students. Providing a “rare and intimate look into the daunting first year of medical school,” the 10-episode podcast “Making an MD: Year One” follows four students during their earliest days at the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. The free-subscription series is produced and narrated…


‘Madam’ calls, and Spectronics Corp. goes all CIA

By GREGORY ZELLER // From the Art Imitates Life file comes the Spectronics Corp., which is absolutely ready for its latest closeup. The Westbury manufacturer smiled for the cameras on Friday, when production of the CBS Network political drama “Madam Secretary” moved in for a day of location shooting. Spectronics Corp.’s 100,000-square-foot facility played the role of a Virginia company that’s (spoiler alert) actually a CIA front, in an episode slated for broadcast later this…