Marketing

At Inflection Point, a be-the-change philosophy

By GREGORY ZELLER // From the Physician, Heal Thyself file comes the innovative tale of Inflection Point Associates, a born-again marketing machine that’s truly leading by example. IQ Strategy Group, the Stony Brook-based marketing and PR firm launched in 2010 by Cindy Smith and Warren Strugatch, wasn’t ailing. But clients continuously asked for services beyond the PR pale, so the partners created Inflection Point Associates, incorporating the new company in December 2015, phasing it in…

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