Startups

On this marketing mission, niche guys finish first

By GREGORY ZELLER // As Dean DeCarlo sees it, established companies – even some bigger ones – have a unique problem. With the digital age upon us and more customers moving online, many product and service providers are falling behind, according to the entrepreneur, because they don’t understand the nuances of digital engagement. Branded media, web design, paid media campaigns – this is the new definition of “company representation,” according to Mission Disrupt Ltd., a 2016 startup…


For co-working ‘Bridge,’ Harrison Street works

By GREGORY ZELLER // For Long Beach-based co-working facilitator Bridgeworks LLC, the most logical place for its first expansion facility was, naturally, Long Beach. The idea is more about expanding the brand’s scope, according to founder Graham Beck, and less about expanding its physical footprint – though it’s partly about that, too, with the company purposely selecting a neighboring venue to create “a campus-type situation,” Beck noted. But the biggest reason Bridgeworks has renovated and…


Despite turmoil, software startup banking on ACA

By GREGORY ZELLER // Wholesale changes to the Affordable Care Act may loom, but a Long Island software startup has gone all-in on a potentially enormous healthcare vertical that hinges on Obamacare’s basic principles. Not only that, but EcoSoft Health PRM – an artificially intelligent partner relationship-management platform exclusively for healthcare providers, published by Wantagh-based EcoSoft Health and Florida-based DSHI Systems – doubles down on the three main tenets of the national healthcare law. Besides…


At Garvies Point, raising a glass to sour success

By GREGORY ZELLER // There’s nothing so sweet as the sours at Garvies Point Craft Brewery, where childhood chums are turning an old-school Belgium brewing technique into an innovative success story. Launched in March 2015 and officially on tap as of April 2016, the Glen Cove microbrewery’s homegrowns – already gracing tasting rooms and distributorships across Long Island and Brooklyn – leverage two personal backstories and one ancient fermentation technique largely lost on American beermakers,…


Her sofrito is better, and it’s nothing personal

By GREGORY ZELLER // From the Different Definitions of Success file comes Vivian Jarrett, who boasts a dynamite product and a lock-down strategy to keep it quiet. She also has a compelling backstory and a noble mission involving centuries of tradition, all of which ties neatly into Jarrett’s master plan to keep her sofrito from the masses. For now. As an entrepreneur, Jarrett is a cultural phenomenon of sorts, heavy on the culture, more interested…


Take a deep breath, Oxxy/Gen is on the way

By GREGORY ZELLER // Better late than never, Soteria Technologies still plans to be there when it’s needed most. Specifically: when a fire or other emergency situation makes air unbreathable, and a “personal escape respirator” is required. About a year after securing a $200,000 angel investment, Lindenhurst-based Soteria Technologies is finally ready to commence production of its first 1,000 Oxxy/Gen units – just as soon as it completes a 30-day, $85,000 Indiegogo crowdfunding campaign, which…


Info overload? Get aggregated, not aggravated

By GREGORY ZELLER // In a world where “fake news” proliferates and those daily intelligence briefings really do drag on, there comes an artificially intelligent response. Entrepreneur Blake Cornell, a self-described “nerd’s nerd” who routinely follows bright ideas with several thousand lines of code, doesn’t necessarily intend Long Island Tech News to be the antidote to agenda-driven phonies masquerading as journalists. But by carefully selecting his news aggregator’s sources – and giving users unprecedented control…


Spotlighting ‘dark data,’ and other IT inefficiencies

By GREGORY ZELLER // A Stony Brook tech firm with a hard-science history is tracking data’s “unknown unknowns,” helping enterprise administrators control complex and rapidly changing IT environments. ModelizeIT, a 2012 startup launched by Russian import Nikolai Joukov, is a cyber detective of sorts, fine-toothed-combing servers both frontline and forgotten to discover “dark data” and other costly and potentially dangerous information-storage inefficiencies. Unlike structured data (database content, for instance), dark data – generally defined as operational…


For autistic gamers, the old school rules

By GREGORY ZELLER // In a world ruled by Nathan Drake and Master Chief, a passionate video gamer has taken the entrepreneurial plunge with the Mario brothers and an old-school hedgehog. As digital art and functionality have leapt forward, so have videogames, with cinema-quality graphics, deep storylines and a multitude of complex controls. But some longtime players would suggest the gaming industry has lost its way: The characters of the popular “Uncharted” and “Halo” series…


For nutrition’s sake, Benji comes home

By GREGORY ZELLER // A “side gig” for a nutrition-minded professional couple – he’s a botanist, she’s a health teacher – could be the best thing to happen to your best friend’s tummy in a long while, and maybe his breath. In love with their springer-spaniel Benji but not thrilled with the nutritional choices provided by retail-grade pet foods or specialty brands, health and physical education teacher Allison Graziose (master’s of education, Stony Brook University) and her…


Live, from LI: It’s short-attention-span theater!

By GREGORY ZELLER // John Richardson knows startups. He launched two in his early teens, and therein learned a primary entrepreneurial lesson: business-development growing pains strike nearly all early-stagers, in virtually every industry. So even Richardson, who was “literally incorporated at age 14” and did surprisingly well with those Doogie Howser-esque enterprises, is surprised by the rapid development of Quick-Cast, his latest endeavor. Focused on society’s evolving (or de-evolving) fascination with short video segments, the…


Time-tripping to ice cream’s past, and a hot future

By GREGORY ZELLER // I scream, you scream … but only Richard Blech screens for ice cream. It’s taken Blech years of diligent Internet searches to assemble the yesteryear fleet of The Vintage Ice Cream Guys, a Jericho-based startup that delivers classic products – original Good Humor bars, old-school candies like Dots and Bit-O-Honey – using actual trucks from bygone eras. These are not replicas. Each of the three trucks in the fleet is a…


Five healthy years later, Rockin’ on in Hauppauge

By GREGORY ZELLER // New blood and a new order-fulfillment deal are part of the growth formula for Rockin’ Wellness, a feel-good story dancing to its own tune. Embracing a “business not as usual” campaign that recalls its offbeat roots, the Hauppauge health-drink maker has welcomed a new chief operating officer – David Finkelstein, who drank the Kool-Aid in May – and signed a core order-fulfillment contract with Just Nutra, stage name for Islandia-based dietary…


Exploring the science of recruiting, with savvy

By GREGORY ZELLER // Felicia Fleitman is in no rush. Don’t call her “slow and steady,” because development of her first-ever startup, Westbury-based Savvy Hires, is not going slowly, but at its own proper pace. However, there’s a certain deliberateness to Fleitman, who gleaned from early professional experiences that she wanted to start her own company – she even knew what kind – but recognized she wasn’t quite ready. So she decided to get ready,…


View from the top, now on the bottom rung

By GREGORY ZELLER // If there’s one thing Corrinne Graham learned from starting at the top, it’s the value of starting at the bottom. A multiple degree-holder – including a PhD in healthcare administration and a master’s in global management from the University of Phoenix, plus undergraduate degrees in business management and accounting from SUNY-Old Westbury – Graham worked her way into leadership rolls while still in her teens. One of her “multiple corporate rolls…