A 21st Century retail rewrite for Roosevelt Field

By GREGORY ZELLER // With the holiday shopping season spooling up, and brick-and-mortar retailers facing ever-stiffening e-commerce competition, an innovative “turnkey retail platform” is set to debut at Roosevelt Field. Simon Property Group, the Indiana-based manager of an enormous global portfolio of retail and entertainment destinations, is preparing to flip the switch on The Edit@Roosevelt Field, a first-of-its-kind “experiential retail space that blurs the lines of physical space,” Simon says. Metaphysical anomalies notwithstanding, The Edit@Roosevelt…

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