Voices

When workforce development met entrepreneurism

By ROSALIE DRAGO // This has certainly been a busy year for workforce development – especially if you know what workforce development truly is. In 2019, in this space, we’ve discussed key tools for robust and impactful workforce development, including equitable and inclusive growth strategies; leveraging relationships between economic developers, employers and high-school educators; and evaluating the work-first and college-first paths. But we haven’t focused specifically on one of the most critical components of workforce…

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Brand authentication: Keeping it real in the Digital Age

By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing history is full of stories of otherwise-sound brands misunderstanding themselves or the customer relationships – time and time and time again. In search of advertising buzz, a brand refresh or the ever-elusive viral marketing campaign, marketers will often lose sight of what draws people to…


On Berry Island, no summer complete without pudding

By AMBROSE CLANCY // You never forget your first time. No, not that. But rather that everyone who has ever had summer pudding has a distinct memory of their first taste, digging into a dense concoction of bread or cake with glistening blueberries, blackberries, raspberries and their juices, served with softly whipped cream. It’s sensational any time of the year, made with seasonal berries or ones found in your local supermarket in the dead of…


From T’s to tats, dress codes are key for entrepreneurs

By EUGENE BARNOSKY // An entrepreneur’s mission statement – core values, branding, image – is important, particularly regarding employees’ personal appearances. And a manual that communicates to employees what is expected of them from the outset is often critical to efforts to assemble an efficient and effective staff, and to provide them with the tools they need to help create good will with clients and customers – and maintain it. Although it may not be…


As workforce development evolves, childcare shall lead

By ROSALIE DRAGO // At a recent Long Island Regional Development Council meeting, co-chairman and Long Island Association President Kevin Law earned rousing applause when he said, “Childcare is not a mother’s problem or a parent’s problem – it is an economic-development problem and our region’s problem.” As a workforce-development professional, a parent and a Long Islander, this was good to hear. It’s tempting to see childcare as a value-add, especially now. Current job market…


Physician recruitment: Money talks, but lifestyle rules

By ROBERT GLAZER // Recruiting and maintaining top talent defines a company and the quality of its services – and nowhere is that more apparent than in healthcare, where physician shortages remain a primary concern. By investing heavily in recruitment, medical practices across the country can ensure that they obtain and maintain the best of the best. Experience shows that today’s doctors value more than just compensation, though finances are definitely a key part of…


As SAT-prep costs soar, a classroom-based solution

By HARRY AURORA // If this spring’s much-publicized college admissions scandal highlights anything, it’s that competition to get into the nation’s top schools is fierce, with the cost of admission seemingly as high as the price of matriculation. Extreme examples aside, it’s no secret that college preparation favors the wealthy. Private instruction and tutors provide a competitive advantage to students and families who can afford them; some tutors’ rates start at $1,000 per hour, and…