Voices

As suspensions mount, schools have homework to do

By HARRY AURORA // One of the most extreme ways to discipline a student is the out-of-school suspension – but this punishment only bandages a problem, without actually fixing it. With little to no academic guidance at home, suspended students often suffer long-term negative consequences. Suspensions should only be used as a last resort – and if it’s absolutely necessary, schools should take steps to ensure that students are learning from their mistakes, and learning…


Brand authentication: Keeping it real in the Digital Age

By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing history is full of stories of otherwise-sound brands misunderstanding themselves or the customer relationships – time and time and time again. In search of advertising buzz, a brand refresh or the ever-elusive viral marketing campaign, marketers will often lose sight of what draws people to…


On Berry Island, no summer complete without pudding

By AMBROSE CLANCY // You never forget your first time. No, not that. But rather that everyone who has ever had summer pudding has a distinct memory of their first taste, digging into a dense concoction of bread or cake with glistening blueberries, blackberries, raspberries and their juices, served with softly whipped cream. It’s sensational any time of the year, made with seasonal berries or ones found in your local supermarket in the dead of…


From T’s to tats, dress codes are key for entrepreneurs

By EUGENE BARNOSKY // An entrepreneur’s mission statement – core values, branding, image – is important, particularly regarding employees’ personal appearances. And a manual that communicates to employees what is expected of them from the outset is often critical to efforts to assemble an efficient and effective staff, and to provide them with the tools they need to help create good will with clients and customers – and maintain it. Although it may not be…


As workforce development evolves, childcare shall lead

By ROSALIE DRAGO // At a recent Long Island Regional Development Council meeting, co-chairman and Long Island Association President Kevin Law earned rousing applause when he said, “Childcare is not a mother’s problem or a parent’s problem – it is an economic-development problem and our region’s problem.” As a workforce-development professional, a parent and a Long Islander, this was good to hear. It’s tempting to see childcare as a value-add, especially now. Current job market…


Physician recruitment: Money talks, but lifestyle rules

By ROBERT GLAZER // Recruiting and maintaining top talent defines a company and the quality of its services – and nowhere is that more apparent than in healthcare, where physician shortages remain a primary concern. By investing heavily in recruitment, medical practices across the country can ensure that they obtain and maintain the best of the best. Experience shows that today’s doctors value more than just compensation, though finances are definitely a key part of…


As SAT-prep costs soar, a classroom-based solution

By HARRY AURORA // If this spring’s much-publicized college admissions scandal highlights anything, it’s that competition to get into the nation’s top schools is fierce, with the cost of admission seemingly as high as the price of matriculation. Extreme examples aside, it’s no secret that college preparation favors the wealthy. Private instruction and tutors provide a competitive advantage to students and families who can afford them; some tutors’ rates start at $1,000 per hour, and…


Trust fading, brand reps bank on Social Responsibility

By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career might be over. But it’s not that simple. Trust – specifically, how to maintain it – is a complicated subject in 2019. Our country is characterized by a stubborn, entrenched polarization that encourages us to label any media outlet, personality or influencer espousing different viewpoints…


Don’t be ‘that guy,’ wine-taster – sip, spit like a pro

By AMBROSE CLANCY // You’ve seen him – and it’s almost always a him – sitting at a restaurant table with a glass of wine. As the waiter stands holding a bottle, our man shakes and swirls the wine into a whirlpool, then sticks his nose into the glass and inhales as if drawing his last breath. He sips some wine, his cheeks puff out, he propels the wine around his mouth and then –…


To avoid legal pitfalls, startups need the right guides

By EUGENE BARNOSKY // Chances are, as you prepare to launch your startup company, you will be eager to attack and complete the projects on your to-do list: draft a business plan, build a website, design a workspace, create a logo, brand your company, all tasks that most new entrepreneurs undertake with enthusiasm. But many overlook the legal issues that could be critical to a smooth takeoff. Maybe because they don’t stir the creative juices….


‘Manifesto’ destiny: colorblind economic development

By ROSALIE DRAGO // Cities across the nation are committing to an “Equity Manifesto,” not just as a matter of social fairness but a matter of economic survival. Equity and inclusion, as they relate to economic development, mean ensuring that all people can fully participate in the creation of socioeconomic growth – and fully share in its benefits. So, as Long Island’s demographics shift and minority populations grow, where are we on this? According to…


It’s summer, and educational inequities are widening

By HARRY AURORA // Everyone loves summer vacation. But it’s vital that school districts and parents acknowledge the consequences of taking an extended period of time away from learning. Multiple studies have supported that a “summer slide” truly exists. Over the course of a typical summer, the average student loses more than two months of math and reading skills and one month of overall learning – and it can take up to two months for…


Focused ‘placemaking’ would fill LI’s work/life needs

By PHIL RUGILE // Anyone who follows initiatives like downtown revitalization has likely come across the term “placemaking.” This refers to spaces created for specific purposes, usually capitalizing on a local community’s assets and potential. In practical terms, it means we can create places that attract millennials, spaces that address work/life issues, options that are compelling to transit-oriented commuters, whatever we might need. The concept absolutely applies to business incubators and co-working spaces. Urban areas…


In apple cider, a hard life with sweet rewards

By AMBROSE CLANCY // You know cider, right? That’s the stuff in plastic jugs you buy at a supermarket or a roadside stand out east when the leaves begin turning in October. When you’re home, you take a taste and begin wondering how to spell “hyperglycemia” so you can immediately Google it. It goes in the refrigerator, and before Thanksgiving has turned cloudy and vile. Right? No, you don’t know anything about cider. Americans are…


Giving the LI innovation economy plenty of STEAM

By ROSALIE DRAGO // Employers in technical trades lament the loss of “shop” class and its hands-on maker skills. Business owners complain that candidates possess minimal work experience. But there is tremendous work-readiness power in STEAM – enough to fuel a 21st century workforce. Beginning in elementary school, education institutions are using STEAM (for science, technology, engineering, arts and math) to contextualize core classroom subjects in a way that aligns with skills required by the…