Daniel Gale Sotheby’s sees the forest for HQ2’s trees

The HQ2 effect: Daniel Gale Sotheby's International Realty is getting out in front of all those new employees coming soon to Amazon's new two-headed headquarters.
By GREGORY ZELLER //

With the echo barely faded from Amazon’s announcement heard ’round the nation – that Long Island City and Crystal City, Va., will host bifurcated “HQ2” facilities – Daniel Gale Sotheby’s International Realty and several forward-thinking affiliates are getting busy.

The Cold Spring Harbor-based agency announced this week the creation of MyHQ2Home.com, an online real estate collective offering relocation and referral services specifically to employees flocking to Amazon’s new headquarters facilities.

Designed in concert with affiliates servicing the Crystal City area, Sotheby’s Manhattan-based partners and Realogics Sotheby’s International Realty – which serves clients in downtown Seattle and the Washington State communities of Bainbridge Island, Kirkland, Issaquah and Madison Park – the under-construction website is stocked with neighborhood profiles, market reports and other exclusive data of interest to home-seekers attracted by Amazon’s bright flame.

And it will benefit not only new employees hired to staff the HQ2 facilities, but others affected by Amazon’s monumental moves – including existing Amazon workers transferring between locations and current homeowners who may be interested in selling or leasing properties to incoming employees.

The website “will target current and future employees of Amazon that might be considering a move to either of the recently announced HQ2 locations … as well as Seattle-area residents that may choose to sell or lease their local home,” Daniel Gale Sotheby’s said Wednesday.

A “full web launch” is planned for January, the company added.

Daniel Gale Sotheby’s International Realty CEO Deirdre O’Connell said “the impact the Amazon HQ2s … will have in terms of the people, goods and services calls out to the local real estate expertise.”

Deirdre O’Connell: One-stop real estate shop for HQ2 migrants.

“The Sotheby’s International Realty brand … is more than ready to meet that demand with comprehensive real estate and lifestyle information and concierge-like service,” O’Connell added. “There is already plenty of movement afoot with many Long Islanders looking at the area for both investment and residential purposes.”

Daniel Gale Sotheby’s has had a busy year leveraging new technologies into its business model. Among other tech-focused moves, the regional real estate kingpin has secured exclusive listing rights with Google and Amazon and added the popular traffic and GPS navigation app Waze to its mix.

With the new MyHQ2Home.com site, Daniel Gale Sotheby’s will focus on a familiar target audience. Through its Realogics Sotheby’s International Realty affiliate, the real estate firm has long assisted Amazon workers in the Seattle area.

Dean Jones, Realogics’ president and CEO, predicted the new website will be as busy with rental and leasing opportunities as it will be with sales, based on company experiences in the Northwest.

“A primary consumer base for our new-construction condominium presales in Seattle have been employees of the local tech titans, including those at Amazon,” Jones said in a statement. “I think we’ll be just as active with luxury lease referrals as we are with home sales.

“We know some of these leases will evolve into home purchases a few years later,” he added.


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