At DG Sotheby’s, show me the Waze to go home

Waze and means: Technology can't replace humanity in the homebuying process -- but it can make it easier, more efficient and a lot more fun, according to Daniel Gale Sotheby's International Realty.
By GREGORY ZELLER //

They do love their gizmos at Daniel Gale Sotheby’s International Realty, which has added a host of mobile technologies to an already impressive techno-slate.

Starting this month, Amazon Echo and Google Home users can say, “Alexa, open Long Island Real Estate” or “Hey Google, talk to Long Island Real Estate” to get instant information about the regional real estate market, courtesy of the Cold Spring Harbor-based agency, which has arranged exclusive rights with Amazon and Google for listings in the Long Island and Queens areas.

Meanwhile, Daniel Gale Sotheby’s marketing and business-development team has also incorporated the popular traffic and GPS navigation app Waze to its mix, in a high-tech effort to lead a broader audience of potential homebuyers to open houses in Queens, Nassau and Suffolk counties.

Noting that “we set the standards, and the path, for other firms to follow,” Daniel Gale Sotheby’s International Realty Chief Executive Officer Deirdre O’Connell said her firm is “very excited to introduce another innovative strategy to market our listings,” adding the Waze-ability “harnesses the power of a heavily used and trusted app” – a win-win for the realtor and homebuyers.

The same goes for the new additions of Amazon Echo and Google Home tech, which can provide users with instant valuations of their current homes and “start a conversation” about their desired new location, price range and various amenities – even providing email links to their top matches, according to Daniel Gale Sotheby’s.

That’s a brilliant stroke for both the buyers and the agency’s sales force, which is now armed with what Senior Vice President of Marketing and Development Marion Weiler called “qualified buyer, seller and rental leads.”

“With millions of voice-powered assistants in homes across the country, we are excited about how it will benefit real estate consumers in our Long Island and Queens markets,” Weiler said. “Consumers are currently using home-based virtual assistants as part of their smart-home system, turning lights or the thermostat on or off, locking and unlocking doors and other tasks.

“We’re taking the next step with them.”

Marion Weiler: A human touch on the cutting edge.

The Alexa connection and the Waze rollout – which took place during a September open-house event that featured 200-plus Daniel Gale Sotheby’s-listed properties across the Long Island/Queens region – are part of “our 360-degree approach to integrative, innovative marketing,” Weiler added.

The new technology upgrades follow Daniel Gale Sotheby’s recent incorporation of Curate, an interactive augmented-reality app the realtor rolled out in May. The “innovative virtual-staging tool,” designed by California-based 3D-modeling specialist roOomy, helps homebuyers conceptualize a space as their very own via augmented-reality software that lets them furnish and otherwise decorate the empty rooms of a real-life dream house.

Daniel Gale Sotheby’s, a circa-1922 brokerage that’s grown over the past century into a preeminent regional sales agency, also maintains several active social media accounts and powerful search-engine engagements with Zillow, Trulia and Realtor.com, while publishing an innovative electronic Home Services Directory featuring a digital registry of Long Island-wide home-services providers, including painters, electricians, plumbers and landscapers.

“Technology has revolutionized the real estate industry,” Weiler said. “We will continue to stay on the cutting edge as new technologies and applications develop.”

But that’s not to say technology is becoming the end-all, be-all of the real estate business, which “remains, at heart, a people business,” according to the senior VP.

“An experienced, knowledgeable and local real estate agent can do what no technology can do on its own – that is, provide the human connection that can seal the transaction with the right buyer, at the right price,” Weiler noted. “Technology may lead you to the house of your dreams, but it takes the right real estate professional to lead you through the process.”


Comments are closed.