For Ms. Michelle’s, no place like HomeGoods

Cooking With Chef MichelleBusy bakers: Ms. Michelle's partners Chris Kelly and Michelle Gillette Kelly have their work cookie-cuttered out for them.

Add HomeGoods to the growing list of regional and national retailers carrying Ms. Michelle’s gluten-free cookies.

Just two months after announcing a regional distribution deal with Walmart stores in New York, New Jersey and Connecticut, entrepreneurial gourmet Michelle Gillette Kelly and her husband/business partner Chris Kelly have announced a new pact placing their specialty goods in HomeGoods retail outlets.

There was no immediate word on the scope of the new distribution deal, which Gillette Kelly – president and CEO of Calverton-based Ms. Michelle’s – announced this week via social media.

The chief executive – a graduate of Manhattan’s Krups Culinary Institute, now the Institute of Culinary Education – told Innovate LI in an email that she was “over the moon” about the new deal, but the entrepreneurs could not be reached for further comment.

The Kellys continue to produce four varieties of their gluten-free wares – chocolate chip, sugar, oatmeal raisin and double chocolate – in the kitchens of Stony Brook University’s Business Incubator at Calverton, though when Ms. Michelle’s announced its Walmart deal in May, Gillette Kelly told Innovate LI that further distribution deals might force the startup to seek larger and more permanent production facilities.

HomeGoods is owned by Massachusetts-based TJX Companies Inc., a Fortune 500 company that manages roughly 3,600 apparel and home-fashion retail locations in the United States and worldwide. Also in the TJX Companies fold are the T.J. Maxx, Marshalls and Sierra Trading Post brands, as well as a global assortment of e-commerce websites.


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