A new Hope: Altruistic e-retailer occupies The Edit

Do-gooder: Organic-clothing startup Hope & Henry, an e-retailer with a heart of gold, has opened its first brick-and-mortar store inside The Edit @ Roosevelt Field.
By GREGORY ZELLER //

A California-based e-company offering children’s clothing made exclusively from organic and recycled fibers has opened its first physical store on Long Island.

Hope & Henry LLC, brainchild of former Gymboree Group Inc. Chairman Matthew McCauley, has occupied The Edit @ Roosevelt Field, a permanent space that offers a temporary brick-and-mortar home to established and up-and-coming online retailers.

In this case, the transient retailer is Hope & Henry, which is unofficially based in San Francisco but officially registered for its LLC in Wyoming in October 2016. In business as of the fall of 2017, Hope & Henry has quickly made a name for its environmentally and socially conscious themes.

In addition to offering Organic Content Standard-certified clothing for boys, girls and infants, Hope & Henry has “reserved a portion of [its] startup investment to go directly to the women and men sewing our clothes in the form of a bonus,” according to the company’s website.

The startup is currently manufacturing in China and India exclusively but is “in discussions with U.S. factories to help bring some of our production back to the [United States],” the website adds.

To keep its overhead low and share as much of the profits as it can with those workers, Hope & Henry originally sold its organic and certified-recycled wares exclusively via titanic online retailer Amazon. The temporary occupation of The Edit @ Roosevelt Field is the company’s first foray into physical retail.

Matthew McCauley: Perfect fit at Roosevelt Field.

The Roosevelt Field space – which also opened last fall and is described by Indiana-based mall manager Simon Property Group as an “experiential retail space that blurs the lines of physical space” – was the ideal place to expand beyond online opportunities, according to McCauley, who said he is “happy to bring Hope & Henry to life” inside The Edit @ Roosevelt Field.

“Simon believes in supporting new, innovative concepts,” noted McCauley, who joined the Gymboree Group in July 2001 as director of allocation and served as the corporation’s CEO from 2006 to 2012. “Their commitment to sustainability in shopping aligns perfectly with our company values.”

Hope & Henry’s corporeal debut will actually be a shared experience. With the e-retailer in town, Simon Property Group has transformed The Edit @ Roosevelt Field into a “living room” motif featuring furniture and home-décor pieces by Stone & Beam, the rustic furniture line launched by Amazon in 2017.

Visitors will also be able to try out Amazon’s Fire Kids Edition tablets – built to survive drops, spills and other preteen abuse – and learn more about Amazon FreeTime Unlimited, an Internet subscription service geared toward children.

Hope & Henry is slated to occupy The Edit @ Roosevelt Field through the end of October. Other e-retailers that have cycled through The Edit @ Roosevelt Field include iPhone-accessory startup Skinnydip London, Canadian menswear brand Vitaly Design and Connecticut-based athletic gear enterprise Rhone Apparel.


Comments are closed.