The New York Lottery and the state’s tourism arm are launching a scratch-off game to promote tourism to five parts of the state.
As per usual, Long Island not included.
The $2 tickets offer 15 different vacation packages to New York City, Cooperstown, the Adirondacks, Niagara Falls and the Finger Lakes valued at $5,000 apiece, up to $25,000 in cash and $25 worth of “I Love NY” merchandise.
Gov. Andrew Cuomo announced the new scratch-off game on Sunday as part of a broader push to boost tourism in the Adirondacks. He also rolled out a $2 million investment for campgrounds in the Catskills and Adirondacks, an Adirondack Park mobile app and a new “I Love NY” marketing campaign to run on 700 New York City buses.
Tourism had a statewide $100 billion economic impact last year, according to the governor’s office. The Adirondacks region alone generated $1.29 billion in direct spending and $159 million in state and local taxes, according to the state