No. 60: Gwyneth’s Goop gig, Carrie nation and you won’t believe what they know from your zip code

THEY KNOW ZIP: We’re not totally defined by where we live, but a California firm called Esri gets pretty close. Type in your zip code and Esri’s Tapestry software compiles 67 market segment classifications to paint a picture of the typical resident. Here’s Stony Brook 11790:

“We’re empty nesters or empty-nester wannabes who still have adult children living at home. We’re well-educated, well-read, and well-capitalized. We’re not afraid of debt and may carry first and second mortgages and a line of credit. Good food and wine and cultural events are also not to be missed.”

Scary that they knew about my daughter.

And the wine.

ORDERING IN: Groupon has acquired Baltimore-based food delivery platform OrderUp and detailed plans to get into the $70B sector. (Yes, that’s a B.) It’s crowded, though, with market leading GrubHub followed by Yelp, Blue Apron, HelloFresh, Munching and Plated, among others. OrderUp does have a leg up: It mostly services college towns.

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HACK FEARS: President Obama has decided to bypass the Waldorf on future trips to NYC now that it’s owned by a Chinese firm.

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ABOUT OUR SPONSOR: The Long Island Business Development Council has helped build the regional economy for more than 45 years by bringing together government economic development officials, developers, financial experts and others for education, debate and networking. libdc.org

SERIOUS CORD CUTTING: YouTube now has more viewers than any cable company, with visits up 300 percent year over year and average “watch” time up 60 percent. Much of that is on mobile devices, where the average session is over 40 minutes, up by half over 2014.

FOR SPEED DEMONS: The Tesla S, known for its “insane” setting that rockets you from 0 to 60 in 3.1 seconds, now has an available “ludicrous” gear that gets the job done in 2.8 seconds. That’s 1.1 Gs, or “faster than falling,” according to founder Elon Musk. Going ludicrous requires an expensive high-amp fuse, however, that will set you back an extra $10K.

MISSED A ROUNDUP? Most are archived here

ROOM WITH A DIM VIEW: Mayor de Blasio’s office of special enforcement – yes, there is one – is beefing up staff from 12 to 29 to fight illegal Airbnb rentals. The office has been given an extra $2.8M to fight illicit innkeepers.

LIKED MR. RIPLEY BETTER: Gwyneth Paltrow has parked her acting career to work fulltime on Goop, her all-things-fabulous news site for women. Recent features: Gluten-free currant scones, naughty summer cocktails and $300 East Hampton pants. A line of organic skin creams is coming next year.

THE DEBRIEF: Carrie Cottingham, LIU’s chief of entrepreneurship, on how the university is positioning itself as a center for innovation – including a future tech research park. Our favorite quote: “Long Island really punches above its weight in terms of innovation.”

TAKING OFF: Farmingdale’s Republic Airport is in line for more than $24M in safety upgrades via funding from the Federal Aviation Administration and New York State.

NEW FEATURE: Paige Bartholomew has joined the Uniondale office of Farrell Fritz as a first year associate. Paige earned her juris doctor degree, with honors, from Touro’s Fuchsberg Law Center, where she was associate editor of the Touro Law Review. More Innovate People here

FINALLY: Berkeley Breathed has revived Bloom County after 25 years. We made it that long without a penguin in underpants?

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Compiled by John Kominicki. Thanks for reading.