Nomorobo: A billion blocks, barely breaking a sweat

Stop right there: Robocall terminator Nomorobo will soon block its one-billionth robocall.
By GREGORY ZELLER //

Another major milestone approaches for robocall terminator Nomorobo, which is on the brink of its one-billionth block

Developer Aaron Foss’ multi-platform archenemy of autodialers – still attracting 15,000 users a week, now 2.5 million free-service and paid subscribers and counting – will reach the 10-digit plateau this winter, according to Foss, who estimates about six more weeks before the telemarketer terminator hits the mark.

It’s a truly meteoric rise for Nomorobo, which blocked a million landline robocalls before Foss flipped the switch on his mobile versions – first iOS in 2016, then Android in 2017.

Now offering free “basic” landline protection and $1.99 subscriptions for both major operating systems, the nemesis of nuisance calls – championed by PC Magazine, Wired and The Wall Street Journal, among other industry observers – is entering the undiscovered country of robocall resistance.

The paid-service subscriptions are going just fine, according to Foss, who didn’t mention any specific subscription numbers but did note, “I don’t plan on raising any more money.”

“We’re very profitable,” the innovator added.

Aaron Foss: Disruptive influence.

And that’s before Nomorobo beefs up again, this time with an updated mobile app (a “Version 3” for both platforms) that doubles the number of new robo-numbers added to the proprietary dead-on-arrival list (from 24 to 48 daily) and increases app-update speeds, all while using less bandwidth.

The new mobile apps should be out around the time Nomorobo crosses the rarified 1 billion threshold, according to Floss, who’s planning a late-winter release. And that’s not the only innovation marking Nomorobo’s charge into 2019.

Among other user-friendly enhancements, Foss’ startup – which last year incorporated upgrades defending against would-be data thieves – now offers all website visitors a free, real-time “Robocaller Lookup” page, tracking the nation’s most active (and current) known robo-dialers.

That’s the kind of innovation users look for, noted Foss, who was a robocall assassin before robocall assassins were cool and now pilots parent company Telephone Science Corp. and its most popular product through an increasingly competitive digital-technology battle zone.

“The call-blocking industry is getting pretty crowded,” he told Innovate LI. “But it’s really exciting to watch the industry that I created grow so big.

“It’s our job to keep making the product better and better and get more and more partnerships,” Foss added. “That way, we win the market and the fight against the robocallers’ new tricks.”