By GREGORY ZELLER //
With a steely eye on an often-overlooked population and a dramatic growth plan in the works, eVero Corp. is in it for the long haul.
That’s the sweet spot for the Melville-based provider of healthcare software solutions – long-term care, particularly for developmentally disabled patients.
Founded in 2000 by brothers Christos and Constantine Morris, eVero aims to streamline long-term care management through a series of patient- and provider-friendly apps and software suites. The strategy both mirrors and leverages a larger industry shift toward state-sanctioned, insurer-approved managed-care models.
With solutions like its Integrated Care Management Platform, eVero’s goal is to make it easier for multiple providers across a patient’s care continuum to monitor and share data – thereby facilitating “care coordination at a high level,” according to Christos Morris, the company’s CEO.
“We create a global view,” he told Innovate LI. “We know the individual patients. We know where they’re receiving long-term care. We know what they’re receiving. We have their behavioral information, and we know if they’re sick or diabetic.
“Now, when we partner with a hospital or a health system and that patient walks through the door, they have a much better idea of how to treat him,” the CEO added. “It’s about working in a community.”
Cracking the complex codes of 21st century long-term healthcare management wasn’t precisely what Constantine Morris had in mind back in 1996, when he launched his first startup, Cortex Communications LLC, a dial-up World Wide Web company that provided early Internet access for residential users via local phone exchanges.
It didn’t take long for his chosen industry to be swallowed whole by America Online and other Internet pioneers, so the entrepreneur refocused Cortex Communications on IT services – including website hosting and design, both fairly new concepts at the time.
In 2000, Christos joined Constantine to spin off eVero Corp., specifically to address the growing need for practice-management software throughout the healthcare industry. Christos noted a “natural fit,” with Cortex Communications already boasting several IT customers in the healthcare business.
Over the next decade, Constantine – the spinoff’s chief technology officer – presided over the development and integration of several cutting-edge technology solutions for the health and human services marketplace. Recognizing a severely underserved market, eVero gravitated toward intellectually- and developmentally-disabled communities and the nonprofit agencies that serve them.
Now, more than 15 years of aggregated healthcare data informs the company’s digital solutions, including digitalAGENCY – online, real-time software encompassing a patient’s complete electronic health record – and various managed-IT services for the I/DD set.
The ICM Platform serves as a patient-specific data exchange that manages multiple points of service, agency programs, fiscal intermediaries, insurance companies, participating hospitals and others involved in a particular long-term care continuum.
eVero is now focused on “bolting on with insurance companies,” Christos said, which is where the push toward managed care – loosely defining any group of activities designed to reduce healthcare costs while improving quality of care – comes into play.
“We are integrating with insurance companies on the back end,” the CEO said. “Someone has to coordinate the care for these folks. Now the hospitals and other medical providers on the primary side can see what’s happening on the long-term side, and they can make decisions in a more holistic way, like the rest of us.”
eVero’s software solutions have evolved alongside its long-term care model. Constantine referenced several “cool apps” designed for the digitalAGENCY product and noted eVero is “the only guys in our space” accepting patient data offline with fully-native applications, as opposed to accessing it exclusively through an online browser.
“If you’re somewhere where there’s no Internet connectivity and no WiFi, you can still capture whatever services are being provided to individuals on your iPhone or iPad,” Constantine noted. “And when you get back into coverage, it will automatically synch up with the mothership.
“That’s a really important feature when you’re out in the community and trying to provide this high level of service and data-capturing.”
With its data-driven care-management software playing into the managed-care push, eVero is in definite growth mode. The company currently employs 65, about a third of whom are programmers, with other large divisions covering sales and an extended-hours call-in help desk (24-hour tech help is available as a value-added service).
All together, they fill roughly 5,000 square feet in their South Service Road office building, but the brothers Morris have their eye on another 3,500 square feet coming available this summer.
They’re also looking to grow the team, with new hires planned on the marketing and development sides (systems integration experience a plus).
Enlisting insurers remains the software firm’s biggest hurdle for now, but momentum may be on eVero’s side, as New York and other states mover further from direct fee-for-service models and deeper into managed care – not only for I/DD patients, but for all.
“Right now, it’s all episodic,” Christos noted. “You go into the hospital for something and you come out, and there’s no real connection there.
“As innovators, we’re trying to tackle the actual cost of service delivery, with a number of budget models and tools,” the CEO added. “Ultimately, it’s all about the data. And we have a lot of data we’re using to drive this newer model.”