Spectronics signs new EMEA distribution deal

Spot on: Spectronics Corp.'s newest distribution deal pours its water-system leak-detection tech into Europe, the Middle East and Africa.

An exclusive distribution agreement with the subsidiary of a global fine-chemicals dealer will expand Spectronics Corp.’s presence in Europe, the Middle East and Africa.

The Westbury-based manufacturer of ultraviolet and fluorescent equipment and materials has announced a new strategic partnership with ChemPoint, a subsidiary of Washington State-based Univar Inc., a global distributor of more than 8,000 chemical products.

Univar boasts roughly 800 distribution facilities, including hubs in Western Europe and throughout the Asia-Pacific region.

The deal makes ChemPoint’s EMEA BV division the exclusive distributor of Spectroline Water-Glo – Spectronics Corp.’s flagship fluorescent leak-detection dye for water- and water/glycol-based system – between Europe and Africa.

Those are markets long targeted by the Westbury manufacturer, according to Spectronics International Sales Manager Matt Roesser, who noted Spectronics Corp. has been “considering a strong global partnership to help us leverage our Water-Glo brand internationally.”

Company principals ultimately decided “ChemPoint is that partner,” Roesser added.

“They have a great breadth and depth of market knowledge,” he said. “We’re excited about matching our brand with their resources and strategies.”

ChemPoint is also excited, according to Dennis Schmeits, the company’s EMEA regional business director, about adding Water-Glo to ChemPoint’s Maintenance, Repair and Operations portfolio and coupling Spectronics Corp.’s “innovative products” with ChemPoint’s’ “tailored services and technical support.”

“The expansion of our MRO portfolio with Spectronics’ … leak-detection dyes is another strong testament to ChemPoint’s capabilities and reach,” Schmeits said in a statement.

Water-Glo fluorescent dyes are used to detect leaks in pipes, valves, pumps, seams and other parts of circulating-water systems, boilers and other high-volume water and water/glycol containers. Wherever water escapes, so does the dye, remaining at the breach point to be scanned by high-intensity ultraviolet lights and other high-tech detectors, such as Spectronics Corp.’s Spectroline UV lamps and radiometers.

ChemPoint’s MRO portfolio includes a range of organic synthetic, silicone-based and glycol-based heat-transfer fluids. The company’s business model is based on exclusive product-line relationships with manufacturers, through which ChemPoint creates customized solutions for more than 90 global suppliers.

The ChemPoint announcement continues a hot summer for Spectronics Corp. and adds to the Westbury company’s international momentum. In July, Spectronics subsidiary Tracer Products – which focuses the firm’s leak-detection prowess on the automotive industry – launched a multilingual website designed to build on Tracer’s existing business in Brazil, Mexico, Asia and Europe, among other global markets.

And in June, Spectronics Corp. announced that Dan Tristan, the company’s veteran Latin American and Asian-Pacific sales manager, would represent Spectronics on the Overseas Automotive Council, an influential member organization addressing government affairs and industry trends affecting automotive aftermarket suppliers.