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Media October 24, 2019

In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more

By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck public relations, public affairs and content-production house – launched in 1988 by co-founders Robert Zimmerman and Ron Edelson and a media/marketing mainstay ever since – flips the switch today on its new brand identity, including a new company name, logo and website. But the focus…

Voices July 26, 2019

Trust fading, brand reps bank on Social Responsibility

By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career might be over. But it’s not that simple. Trust – specifically, how to maintain it – is a complicated subject in 2019. Our country is characterized by a stubborn, entrenched polarization that encourages us to label any media outlet, personality or influencer espousing different viewpoints…

Newsletters June 14, 2019

No. 414: New Dots digs, a bigly birthday and Father’s Day funnies – plus servant management, from the top

  Don’t know how you do it: But you do it, dear reader, and once more you’ve cleared the hurdles of a busy workweek and earned another springtime respite. Well played. Let freedom ring: It’s June 14 out there, and to our many readers in Malawi, a very happy (and similarly well-earned) Freedom Day. Here in the States, June 14 is quite the patriotic date also, bringing both Flag Day – commemorating the 1777 adoption…

Newsletters January 25, 2019

No. 375: Co-working, crowdfunding and a ton of patents … plus the origin of the pink lawn flamingo!

  End run: Welcome to the finish line of another bust workweek, dear reader – it’s Friday, the weekend is upon us and you’ve seen the job through, once again. Well done. It’s Jan. 25 out there, and if you had the Abbasid rebels overthrowing the Umayyad Caliphate in the Battle of the Zab 1,269 years ago today, good for you. Collect 200 silver dirhams at the window. That Burns: Tonight marks Burns Night in…

Invention January 23, 2019

With patents aplenty, Canon leads Island innovation

By GREGORY ZELLER // A Japanese import and major Long Island stakeholder continued to set a breakneck U.S. patent pace in 2018 – big news on an Island where innovation shapes up as a last, best socioeconomic hope. International imaging giant Canon Inc., parent of Melville-based Canon USA, ranked third in the number of utility patents awarded in 2018 by the U.S. Patent & Trademark Office, trailing only global tech rivals IBM and Samsung. With…

Newsletters April 6, 2018

No. 296: Welcoming Whiteley, smartening schools, terminating data thieves and seeing the ‘forest bathing’ for the trees

And down the stretch they come: Welcome to Friday, dear readers, with the finish line and another well-deserved weekend in sight. Happy Chakri Day, commemorating the establishment of the Chakri dynasty, to our readers in Thailand. In Indonesia, have a very happy National Fisherman’s Day. Congress is now in session: Happy anniversary to the U.S. Congress, which held its first-ever regular session on April 6, 1789, in New York City’s Federal Hall. Film at 11:…

Newsletters April 4, 2018

No. 295: Schein spins out, Marcum surveys CEOs, FalconStor soars west, and how San Diego can save Long Island

Welcome to Wednesday: Over the hump we go, dear readers, and a special hello to new subscribers Heather, Lincoyan, Alan, Nick, Chris, Kimberly, James and Aamir. We couldn’t do it without you. Well, we could, but nobody would know. Now that you’re part of the family, drop us a line at editor@innovateli.com and tell us what you think. Story tips and calendar suggestions thrill us beyond words. Spring break: It’s April 4 out there and…

Awards and Events April 3, 2018

Canon USA earns EPA Energy Star recognition

By GREGORY ZELLER // One of Long Island’s largest private employers has earned the U.S. Environmental Protection Agency’s nod as a public-health leader. Melville manufacturer Canon USA is one of 163 organizations – including Fortune 500 companies, schools, hospitals, retailers, builders, commercial building owners and others – who will be honored as 2018 Energy Star Partners of the Year. The partners are recognized for outstanding contributions to public health and the environment. One of only…

Government March 22, 2018

Forget something? NY’s life-sci panel (mostly) stiffs LI

By GREGORY ZELLER // Eyeing a “vibrant life-sciences ecosystem” across the state, Gov. Andrew Cuomo announced Thursday the launch of a new Life Science Advisory Board – but the high-profile panel largely overlooks life-sciences-heavy Long Island. Although Albany would seem to consider the Island a hotbed of biotech and health-science research and commercialization, none of the region’s major research institutions or life-science enterprises are represented on the new LSAB. So, no one to share updates…

Newsletters February 14, 2018

No. 281: Love, exciting and new; Faltischek, cautious but hopeful; and the most popular winter sport you’ve never heard of

It floats back to you: It’s the Love Boat, dear readers, or at least your beloved Innovate LI Newsletter, making another run on this Feb. 14, 2018. It’s Valentine’s Day, of course, the international day of romance – at least, nowadays. Origin stories vary, but many trace the Catholic Church’s St. Valentine celebrations to a pair of executions at the hand of ancient Roman Emperor Claudius II, who whacked two men (both named “Valentine”) on…

Newsletters February 2, 2018

No. 278: NASA in Melville, economic impact in Farmingdale, bottom-line battles and 25 years of ‘Groundhog Day’

TGIF: Welcome, friends old and new, to the end of a cold and snowy workweek. It’s Feb. 2, and it was 78 years ago today when a famous bandleader invited an unknown singer from Hoboken, NJ, to perform on stage at a bobbysoxer gig in Indianapolis. It would not be the last time Frank Sinatra would perform with the Tommy Dorsey Orchestra. Déjà vu: It’s also Groundhog Day, again, and in case you were wondering,…

Newsletters January 12, 2018

No. 272: Stalin says hello, MSC Industrial rides the momentum and understanding why Central Islip needs two Marriotts

Well done: Congratulations, true believers – it’s Friday and you made it! For successfully completing 2018’s first five-day workweek, approximately 37 percent of you (according to a Bloomberg study) will now enjoy a three-day weekend. Seems U.S. businesses treat Martin Luther King Jr. Day, a federal holiday, about the same as President’s Day, insofar as paid vacations. (Schools, banks and stock markets get it right). All hail: However your weekend shapes up, today, Jan. 12,…

Education October 24, 2017

Jericho’s ‘Future Authors’ dish it out, with Canon’s help

By GREGORY ZELLER // A “valued nexus” between a Long Island School District and a global imaging supergiant has been energized in a surprisingly tasty way. Canon Solutions America, a wholly owned subsidiary of Melville-based Canon USA Inc., has brought its lauded Future Authors Project – a digital-learning experience that’s thrived for a decade in Florida’s Palm Beach County School District – to Nassau County’s Jericho School District. The arrival – marked by the publication…

Education October 3, 2017

State OKs Five Towns computer-graphics degrees

By GREGORY ZELLER // On a mission to replace “starving artists” with “valued artists,” digital innovator Paul Lipsky has reprogrammed the book on Interactive Computer Graphics. Like, literally: With the New York State Department of Education’s blessing, Dix Hills-based Five Towns College is introducing new two- and four-year Interactive Computer Graphics degree programs based on curricula written by Lipsky, an adjunct Hofstra University instructor and CEO of Plainview-based MindYolk Animation Studio. The new degree programs…

Medical devices September 22, 2016

Canon USA pumps $40M into Mass.-based biotech

By GREGORY ZELLER // Melville-based imaging giant Canon USA has reaffirmed its commitment to the healthcare sector, to the tune of $40 million. That’s how much the global imaging-solutions provider has dropped on T2 Biosystems, a Massachusetts firm specializing in innovative diagnostics. Canon USA announced Thursday that is has purchased enough stock – at $6.56 per share – to take roughly 20 percent ownership of T2 Biosystems. Maryland-based Canon U.S. Life Sciences Inc., a wholly…