CertainT

Applied DNA won’t let the bed thugs bite

By GREGORY ZELLER // You’ll sleep better knowing your gorgeous new bedding comes from 100 percent source-verified recycled plastic. So say global textiles manufacturer GHCL Ltd. and Applied DNA Sciences, the Stony Brook-based biotech that’s infusing its proprietary CertainT platform into the India-based conglomerate’s new Rekoop brand of bedding products. The CertainT molecular tagging and tracking technology will authenticate recycled plastics being spun into metaphorical gold: GHCL’s Rekoop line of bedsheets, pillowcases and shams, debuting…


Printing partnership takes Applied DNA global, again

By GREGORY ZELLER // Diversity-driven Stony Brook biotech Applied DNA Sciences has added yet another vertical market to its rapidly expanding collection: laser printers. And not just printers and inks but third parties that use them to tag their products, packaging and supply-chain components, all available through a new “strategic partnership” between Applied DNA and Videojet Technologies. Under the guidance of an all-star business-development team, the biotech – which specializes in can’t-be-copied, can’t-be-broken DNA-based security…


Throwing in more towels, and that’s very good

By GREGORY ZELLER // Another week, another significant partnership for Applied DNA Sciences, which continues to make itself at home in the national textiles market. The Stony Brook-based provider of DNA-focused supply chain, anti-counterfeiting and anti-theft technologies has signed a multi-year licensing agreement with Loftex Home LLC, a well-known maker of high-quality towels and other home textiles. The new deal builds upon a prior agreement between Applied DNA and New York City-based Loftex Home, announced…


Debrief: Circular thoughts with James Hayward

When last we Debriefed Applied DNA Sciences CEO James Hayward, the Stony Brook-based supply-chain, anti-counterfeiting, anti-theft and product-authentication company was forming a promising partnership with a national law-enforcement/security training organization and inching a toe into the Scandinavian auto theft prevention-and-recovery market. This week, as the biotech partners with textile manufacturer Loftex Home to launch the hot new CertainT platform, Hayward reports big gains in those maturing verticals and progress by Applied DNA’s all-star advisory board – two…