Custom Consortium

A super idea, from Impish Lee’s wonder women

By GREGORY ZELLER // The dynamic duo at Impish Lee are looking to produce their own summer blockbuster, with a little help from the world’s most famous Amazonian princess (and Aunt Claudia). Noelle and Kali Ventresca, cofounders of the Sea Cliff-based customized-lingerie manufacturer, have embarked on what the Impish Lee website dubs a “Wonder Woman mission” – encouraging customers to draw inspiration from the heroine of the biggest summer movie so far, or perhaps the…


Lingerie maker excited to have more skin in the game

By GREGORY ZELLER // When it comes to exposure, they’re not shy at Impish Lee. Cofounders Noelle and Kali Ventresca have plenty of skin in the game already. Since pulling their startup lingerie-manufacturing business off peer-to-peer e-commerce site Etsy in 2015 and reforming it around a proprietary online customizer – users choose the garment, size, color and more – they’ve eschewed outside funding, “at least until we’re profitable,” according to CEO Noelle. Exposure, therefore, is…