David Chauvin

No. 440: Belmont begins, clean energy cleans up and nostalgia goes POW, right in the kisser!

  Warm greetings: You wouldn’t know it from the weather, but it’s the first Wednesday of autumn, dear readers, as we hustle over the hump of this latest busy workweek. Pull up a chair: A special hello on this Sept. 25 to new newsletter subscribers Katie, Rob, Marcos, Craig, Mark, Daniel, Eugene, Seth, Anthony, Brad, Marianne, Manny, Adele, Tina, Armando, Larry and Diane. If any of you had American farmer, businessman, philosopher, writer, theologian, politician…


The long and short of it: Yes, Millennials pay attention

By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most is that the generation possesses a gnat-like attention span. This stereotype is nonsense, to put it bluntly. As much as I loathe the misconception, however, I see why people believe it. Millennials are, after all, the generation of Twitter, Vine (RIP) and bite-sized viral Facebook…


No. 436: On Patriots, procurements and busy college presidents (and aliens and cyborgs) 

  New day: Welcome to Wednesday, dear readers, and the midpoint of this late-summer week of socioeconomic innovation. New world: It’s Sept. 11 out there, a date that truly needs no further exposition. Those who lived through it will never forget. Schools and media inform younger generations. And its fallout both strengthens and weakens our nation to this very day. Eighteen years already, unbelievable. New meaning: While Sept. 11 is forever entwined with the 2001…


Brand authentication: Keeping it real in the Digital Age

By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing history is full of stories of otherwise-sound brands misunderstanding themselves or the customer relationships – time and time and time again. In search of advertising buzz, a brand refresh or the ever-elusive viral marketing campaign, marketers will often lose sight of what draws people to…


No. 425: Healthy hospitals, debt-free docs and a ReCharged LI – plus, the big book of bioelectronics

  Half full: Welcome to Wednesday, dear readers, and the midpoint of this latest summery week of socioeconomic progress. Hard to believe, but tomorrow is already Aug. 1 – making today July 31, a busy one for the sweet-toothed (National Raspberry Cake Day, National Cotton Candy Day and National Jump For Jelly Beans Day) and puppy-lovers (National Mutt Day, an annual mixed-breed mixer). Aloha: To our readers in the great State of Hawaii, a happy…


Trust fading, brand reps bank on Social Responsibility

By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career might be over. But it’s not that simple. Trust – specifically, how to maintain it – is a complicated subject in 2019. Our country is characterized by a stubborn, entrenched polarization that encourages us to label any media outlet, personality or influencer espousing different viewpoints…


At Zimm/Ed, feeling the learn

The interns aren’t the only ones doing the learning at ZimmEdU. Every semester, in addition to administrative help around the office, guest lectures from PR and media professionals and other traditional work-study staples, participants in the eight-year-old internship program at Great Neck strategic communications firm Zimmerman/Edelson face a unique task. The students are given a “challenge project” focused on “some form of communications they have to study and implement, to understand its depth,” according to…