Edelman

As channels evolve, brands need a grip on social media

By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal relationships; professionals measure how consumers feel about a brand based on categories including Passion, Commitment, Intimacy and Trust. This relationship is measured by the Brand Relationship Quality Index. Without giving away the secret sauce, I can say marketing teams use this measurement to develop messaging…


Digital Remedy merger, new COO microcast a wider net

By GREGORY ZELLER // From the Growing in More Ways Than One File comes Digital Remedy, a New York City digital advertiser with a Long Island pedigree, an impressive new acquisition and its first-ever chief operations officer. The white-labeled ad operations and sales solution for publishers, advertisers and influencers announced Tuesday that it has acquired CrowdHere, a San Francisco-based “curated collective of new media filmmakers and creative futurists” that gives Digital Remedy a key new…