EGC Group

Long Ireland keeps those Irish eyes (and lips) smiling

By JIM McCUNE // For years, best friends Greg Martin and Dan Burke worked together as mechanical technicians for a local home-heating oil company, often getting through their grueling days by imagining their dream jobs. Rock star, ice-cream taster and even firefighter didn’t seem realistic. But they also talked a lot about brewing beer. In 2004, Greg and Dan brewed their first beer on Dan’s kitchen stove in Shoreham – an IPA, Burke recalls. “It…


McCune: Partly cloudy, chance of awesome in NEIPAs

By JIM McCUNE // New England India Pale Ale is a conundrum. It’s not even a recognized beer style. But this new variation on the IPA has emerged as one of the most sought-after, highest-rated, incessantly talked-about beers in America. For anyone who hasn’t heard, NEIPA is an unfiltered India Pale Ale (or Double IPA) that’s been aggressively hopped, giving it a hazy, cloudy or completely opaque appearance, not unlike orange juice. New England India…


For EGC Group, a wink and a KISS and a really big deal

By GREGORY ZELLER // A Long Island-based digital agency has signed a beauty of a deal with a leading global cosmetics distributor. EGC Group, which maintains offices in Melville and Manhattan, has expanded its partnership with Port-Washington based KISS Products, a top manufacturer and distributor of professional-quality beauty products. The new agreement, which sees EGC Group ascending to lead agency on multiple creative-strategy and digital-marketing campaigns, follows a year in which EGC headed up KISS…


At Patchogue’s BrickHouse, 21 and all grown up

By JIM McCUNE // The South Shore’s Patchogue Village has undergone a major revitalization in recent years – new shops, bars and restaurants seem to open every day, and the unprecedented transformation has turned Main Street into a spectacle, and a hot year-round destination. At the heart of it all is Patchogue’s oldest commercial building, at 67 West Main St. Built in 1850 by John Havens from fieldstone and ship ballast – plentiful materials at…


Spinal tap? This Spider-Man certainly adjusted well

By JIM McCUNE // Around these parts, Larry Goldstein is the real Spider-Man. As legend has it, Goldstein got bit by a bug, and as he gazed at the fang marks atop a painful, swelling welt, he knew it was a spider. Alas, the spider wasn’t radioactive. Goldstein can’t shoot webs or scale walls. But the bite did imbibe some superhuman brewing powers – and a cool name for a brewery. Next month, Holbrook’s Spider…


Saving the Great South Bay, 16 ounces at a time

By JIM MCCUNE // Our Great South Bay is under grave threat. The main issue is water quality. For generations, the Great South Bay provided half of all clams consumed in the United States, and provided the first oysters exported to Europe by royal request. To this day, Blue Point Oysters can still be found on menus around the globe, coasting on only their good name. Over the years, the Great South Bay has lost a…


Capping off 30 great years

By GREGORY ZELLER // There’s a few things you should know about EGC 1985 IPA, the newest concoction of Riverhead’s Crooked Ladder Brewing Co. Leaning towards orange in color, the India Pale Ale is made with four varieties of West Coast hops, giving it a powerful aroma and taste. It has a stronger alcohol content than 70 West, the microbrewery’s flagship brew, and significantly more hops. Only about 20 cases of the IPA have been…