Erica Pennant

Because there’s tech, and there’s New York Tech

By GREGORY ZELLER // The New York Institute of Technology’s unique history and bold future will both play large in a new marketing campaign. The 65-year-old university has unveiled a new “brand identity” that reinforces its roots, touts its technological chops and carefully cultivates its central role as a mainstay of regional higher education – specifically, a tech mecca churning out tomorrow’s most important socioeconomic contributors. The “bold new identity” – which includes new school…