Impish Lee

No. 261: Diamonds, Riptides, origami skeletons and Comtech, in an emergency

And you were there: Congratulations, dear readers (including new subscribers Sue, Rod, Jessie and Sergio), on surviving Thanksgiving with the family, Black Friday at the mall and Cyber Monday on the ’net – the largest online-shopping day in U.S. history, it turns out, with some $6.59 billion in digital transactions counted by our friends at Adobe. Tell us all about your contribution to the record – and any story tips, calendar items or eggnog recipes…


In Impish Lee’s body-positive world, no size fits all

By GREGORY ZELLER // From the Department of Irony comes this cultural truism: In a land where most consumers qualify, the plus-sized get shortchanged when it comes to fashion. There are exceptions, but by and large, the large have less to buy when it comes to trendy fashions. And that’s doubly true regarding intimate apparel, according to the big brains behind lingerie customizer Impish Lee, who not only recognize the market’s shortsightedness but are banking…


At Impish Lee, things take a natural course

By GREGORY ZELLER // Impish Lee has found a way to go even au naturel-er. The Sea Cliff-based customized-lingerie manufacturer has innovated its trillions-strong-and-yet-barely-there product line once again, this time introducing a 95-percent-natural fiber that thinks globally and acts sexually. Customers can now choose to have their personalized products – trillions of possible combinations, factoring styles, fabrics, colors, sizes, add-ons and more – fashioned with modal jersey, a sustainable (and super-soft) fabric comprised almost entirely…


A super idea, from Impish Lee’s wonder women

By GREGORY ZELLER // The dynamic duo at Impish Lee are looking to produce their own summer blockbuster, with a little help from the world’s most famous Amazonian princess (and Aunt Claudia). Noelle and Kali Ventresca, cofounders of the Sea Cliff-based customized-lingerie manufacturer, have embarked on what the Impish Lee website dubs a “Wonder Woman mission” – encouraging customers to draw inspiration from the heroine of the biggest summer movie so far, or perhaps the…


Lingerie maker excited to have more skin in the game

By GREGORY ZELLER // When it comes to exposure, they’re not shy at Impish Lee. Cofounders Noelle and Kali Ventresca have plenty of skin in the game already. Since pulling their startup lingerie-manufacturing business off peer-to-peer e-commerce site Etsy in 2015 and reforming it around a proprietary online customizer – users choose the garment, size, color and more – they’ve eschewed outside funding, “at least until we’re profitable,” according to CEO Noelle. Exposure, therefore, is…


A new LI manufacturing era … by Royal decree?

By GREGORY ZELLER // A new era for an old Long Island sector? Some serious people are at least trying it on. Innovative manufacturer Royal Apparel, a 2007 fashion firm spun out of circa-1993 wholesaler Summit Apparel Inc., is hoping to complete an intra-Hauppauge space grab this year, moving into a 25,000-square-foot location with high ceilings ideal for extra warehousing, according to cofounder and CEO Morey Mayeri. The property could also accommodate a 12,000- to…


At Impish Lee, everyone’s a softwear designer

By GREGORY ZELLER // Most startups must deal with a few curves. And then there’s Impish Lee, the Sea Cliff-based lingerie maker founded by sisters Noelle and Kali Ventresca. Manufacturing intimate apparel wasn’t part of the discussion when Noelle was studying music business and film scoring at Boston’s Berklee College of Music and Kali was an art student at SUNY New Paltz. But Noelle started designing lingerie as a pastime, and Kali started photographing the…