mcdonald’s

Think big, but don’t act like it

By J.L. KOMINICKI Those of us trying to scale a business got a free lesson from McDonald’s this week on the dangers of getting too big to pivot. I know, I know, we should all have such problems. But the tighter your niche, the quicker the potential of getting to a size at which market changes become a very big deal. Which is where Mickey D’s has found itself. McDonald’s, as you know, was built…