Metropolitan Direct Marketing

After curing what ailed it, ‘TopDoc’ startup soars

By GREGORY ZELLER // And you thought medical school took forever. It’s been 10 long years since husband-and-wife entrepreneurs Anthony Casimano and Siobhan O’Grady launched their online appointment-setting service for local doctors and dentists. But it was just three years ago that the floundering startup found its path, thanks to some skilled digital programmers and an evolved business plan. Built around a proprietary, comprehensive and free public database featuring 1 million-plus board-certified providers, FindaTopDoc.com is…