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Brand authentication: Keeping it real in the Digital Age

By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing history is full of stories of otherwise-sound brands misunderstanding themselves or the customer relationships – time and time and time again. In search of advertising buzz, a brand refresh or the ever-elusive viral marketing campaign, marketers will often lose sight of what draws people to…


Supermodel Alt to keynote next LICA Capital Forum

By GREGORY ZELLER // A famed supermodel will headline the next installment of the Long Island Capital Alliance’s Capital Forum series. International model, actress, entrepreneur, author, self-described “raw food enthusiast” and former Fox News personality Carol Alt is slated to deliver the keynote address at LICA’s Technology Capital Forum, scheduled for Sept. 14 at The RXR Center in Melville. As always, the forum will serve as a networking platform that places early-stage enterprises – in…


A decade in, still smarter than your average innovator

By GREGORY ZELLER // Three offices, 80-odd employees and one huge corporate takeover later – not to mention bragging rights on some of the cleverest commercial products in the land – Intelligent Product Solutions has completed its first decade of innovation. The Hauppauge-based product-design specialist with a penchant for the Internet of Things officially marks 10 years this winter, and it does so under the auspices of a new corporate parent: Florida-based global designer/distributor Forward…