Roosevelt Field

In 2020, integration is key to brand communication

By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the gods to pay off debts or settle old grudges. I’m fortunate enough to owe no outstanding debts to Marduk or Nergal, currently, though I certainly like to set few new goals each January. Any custom that’s been around that long must have something going for…


A 21st Century retail rewrite for Roosevelt Field

By GREGORY ZELLER // With the holiday shopping season spooling up, and brick-and-mortar retailers facing ever-stiffening e-commerce competition, an innovative “turnkey retail platform” is set to debut at Roosevelt Field. Simon Property Group, the Indiana-based manager of an enormous global portfolio of retail and entertainment destinations, is preparing to flip the switch on The Edit@Roosevelt Field, a first-of-its-kind “experiential retail space that blurs the lines of physical space,” Simon says. Metaphysical anomalies notwithstanding, The Edit@Roosevelt…