By GREGORY ZELLER // A Melville website developer with an international portfolio of healthcare clients has been acquired by a Utah-based digital marketing specialist.
MedNet Technologies, a 17-year-old firm founded by brothers Jack and Christian Pellman, was acquired by Advice Media, which bills itself as “the industry leader in digital marketing for healthcare professionals.” Terms of the deal were not disclosed.
Besides the Pellman brothers – who are “pursuing new endeavors,” according to an Advice Media press statement announcing the deal – the parent company plans to keep MedNet Technologies’ team of over 50 web designers, copywriters, SEO specialists and programmers intact and on Long Island.
And Advice Media will not be sending a manager from Utah to take MedNet Technologies’ reins, noted CEO Shawn Miele, who said the field office will be managed from within.
“There are some very senior, very qualified employees at the MedNet office right now,” Miele told Innovate LI. “Our goal is to nurture them toward more senior roles in the organization.”
MedNet Technologies, founded in 1998, boasts an international portfolio of more than 2,500 clients of various shapes and sizes, including private-practice physicians, dental practices, veterinary clinics, hospitals, universities, insurance companies and other healthcare-related businesses.
Its client portfolio includes eye-care specialists in New York and Philadelphia, the Heart & Vascular Institute of Winchester, Va., the Cincinnati Eye Institute, the Nevada Center of Alternative and Anti-Aging Medicine, the Southern California Wound Healing Center and North Toronto Eye Care, among other domestic and international clients.
In the Advice Media regime, MedNet Technologies will focus on patient acquisition and retention.
“My brother Christian and I are thrilled about the acquisition,” Jack Pellman, the former MedNet president and CEO, said in a written statement. “Medical and dental providers will now have the broadest choices and finest services when considering a digital agency for their practice.”
In addition to website development, Advice Media – like MedNet Technologies, founded in 1998 – offers brand design and a slate of other digital marketing options. A Google Certified Partner, the firm provides services including organic traffic generation, email marketing and pay-per-click advertising.
The MedNet Technologies acquisition marks the third in three years for Advice Media, which picked up New York City-based healthcare digital marketing firm Everyday Doctors in 2013 and another healthcare marketer, Utah- and Texas-based E6 Interactive, in 2014. Advice Media temporarily maintained a Big Apple office after the Everyday Doctors acquisition and kept E6 Interactive’s Houston office following that deal.
Headquartered in Park City, Utah, the company now has offices in Houston and Melville.
“Our first acquisition in New York was very small – too small to maintain an office,” Miele noted. “MedNet is much larger and gives us the East Coast presence that we want. We anticipate keeping that office forever.”
The MedNet Technologies deal also continues his company’s “multifaceted acquisition program,” Miele added, which includes “several different strategies.”
“MedNet checked several boxes for us,” he said.
Most significantly, the Melville firm significantly broadens the parent company’s medical diversity, according to the CEO, who noted Advice Media functions primarily in “eight different medical verticals” – and MedNet Technologies delivers access to 12 other distinct markets.
“We’re not involved in veterinary medicine, for instance,” Miele said. “And they have way more orthopedic surgeons than we do.
“MedNet has built a tremendous team of talented people and services many marquee medical practices,” he added. “We’ll be integrating best practices from MedNet to create even better service delivery for our customers.”