How to refresh a brand, without blowing things up

By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance that what appeared cutting-edge 10 years ago seems hopelessly outdated now. And if your branding, marketing materials or even company name gives an out-of-touch impression, that’s how your customers will think of you – no matter how state-of-the-art your work or products. The trick is…

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Filling tummies, and hearts, with 2M pounds of love

By GREGORY ZELLER // It’s been a bountiful 2019 for Island Harvest Food Bank, which will ultimately distribute nearly 2 million pounds of locally sourced fruits and vegetables this year to the food insecure. Representatives of the Brentwood-based anti-hunger crusade welcomed partners from several groups recently to celebrate the fall harvest season. Among those in attendance were corporate sponsors, myriad anti-hunger advocates and representatives of World Wide Opportunities on Organic Farms, an international organic-farm booster,…

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LI instructors shine as NY’s newest Master Teachers

By GREGORY ZELLER // More than two dozen Long Island educators have been welcomed into the ranks of the New York State Master Teacher Program. The professional-development and networking community, which promotes and celebrates the work of high-performing STEM teachers (for science, technology, engineering and math), added some 228 new members in September, including 27 teachers from Long Island-based school districts. Through participation in the Master Teacher Program, each competitively selected teacher receives a $60,000…

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