Voices

After perpetuating racism, marketing/PR must step up

By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has faced a racial reckoning unlike any since the 1960s Civil Rights movement. For days on end, protestors, the vast majority of them peaceful, have taken to cites in every state, on every day, fighting for justice, equality and an end to police brutality. Now is…

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PR and the pandemic: charting a challenging course

By DAVID CHAUVIN // CNN had the results of the Florida Democratic Primary as its top story for maybe 10 minutes – results that would seem to have effectively ended the historic presidential campaign of the once-transcendent Bernie Sanders and solidified Joe Biden as the Democratic nominee. Nary a blip in our public consciousness. And just one of the astonishing changes crystalizing what coronavirus has done to the national conversation. All news is now COVID-19,…


Staying healthy and safe as coronavirus, panic spread

By ROBERT GLATTER // As anxiety intensifies, ditch the mad dash for a coronavirus mask, wash your hands regularly and stay home if you get sick. The novel coronavirus is top-of-mind for many New Yorkers, as 13 cases have been confirmed in the state (as of March 5) and the total number of cases in the nation surpassed 100 this week. But while the global outbreak may make you feel overwhelmed and in danger, it’s…


Technology will always pace healthcare (and it should)

By TERRY LYNAM // Healthcare has always been at the forefront of technological development; robotics and artificial intelligence are no exception. Science fiction may spur images of sentient robots living seamlessly among us, but the reality is also remarkable, in unexpected ways. At Northwell Health, AI is revolutionizing not only the practice of medicine but also good health far beyond hospital walls, enabling providers to analyze healthcare data through complex algorithms. When coupled with advanced…


On corned beef, and corned beef done right

By AMBROSE CLANCY // Old joke: What’s the shortest book on the shelf? Answer: “The Culinary Arts of Ireland.” One page, one recipe – “throw stuff in a pot of water and boil it until every last trace of flavor is eliminated.” It’s an old joke because it doesn’t apply anymore. Ireland has become a modern European nation, and its natural resources of fresh vegetables, lamb, beef and fish are served in wondrous ways, in…


Your product isn’t the product, and other PR truths

By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about my industry, public relations: We’ll sell you a T-shirt, Bobby writes, but not before we tell you about the artist behind it or his or her message. Our stores are less about sales and profit and more about providing a venue to experience our culture….


In rural schools, online help for bottom, top learners

By HARRY AURORA // Rural schools and schools in low socioeconomic areas face a litany of challenges. Transportation, hiring/retaining staff, distance from students’ homes, budget shortfalls – these are all common obstacles, often by virtue of nothing but location. And oftentimes, sadly, students and their families bear the burden of these disadvantages. And frequently, it’s the students on the extremes of the achievement spectrum who are impacted most. Studies show that rural students have considerably…