Voices

How to refresh a brand, without blowing things up

By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance that what appeared cutting-edge 10 years ago seems hopelessly outdated now. And if your branding, marketing materials or even company name gives an out-of-touch impression, that’s how your customers will think of you – no matter how state-of-the-art your work or products. The trick is…

Read More

As workforce development evolves, childcare shall lead

By ROSALIE DRAGO // At a recent Long Island Regional Development Council meeting, co-chairman and Long Island Association President Kevin Law earned rousing applause when he said, “Childcare is not a mother’s problem or a parent’s problem – it is an economic-development problem and our region’s problem.” As a workforce-development professional, a parent and a Long Islander, this was good to hear. It’s tempting to see childcare as a value-add, especially now. Current job market…


Physician recruitment: Money talks, but lifestyle rules

By ROBERT GLAZER // Recruiting and maintaining top talent defines a company and the quality of its services – and nowhere is that more apparent than in healthcare, where physician shortages remain a primary concern. By investing heavily in recruitment, medical practices across the country can ensure that they obtain and maintain the best of the best. Experience shows that today’s doctors value more than just compensation, though finances are definitely a key part of…


As SAT-prep costs soar, a classroom-based solution

By HARRY AURORA // If this spring’s much-publicized college admissions scandal highlights anything, it’s that competition to get into the nation’s top schools is fierce, with the cost of admission seemingly as high as the price of matriculation. Extreme examples aside, it’s no secret that college preparation favors the wealthy. Private instruction and tutors provide a competitive advantage to students and families who can afford them; some tutors’ rates start at $1,000 per hour, and…


Trust fading, brand reps bank on Social Responsibility

By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career might be over. But it’s not that simple. Trust – specifically, how to maintain it – is a complicated subject in 2019. Our country is characterized by a stubborn, entrenched polarization that encourages us to label any media outlet, personality or influencer espousing different viewpoints…


Don’t be ‘that guy,’ wine-taster – sip, spit like a pro

By AMBROSE CLANCY // You’ve seen him – and it’s almost always a him – sitting at a restaurant table with a glass of wine. As the waiter stands holding a bottle, our man shakes and swirls the wine into a whirlpool, then sticks his nose into the glass and inhales as if drawing his last breath. He sips some wine, his cheeks puff out, he propels the wine around his mouth and then –…


To avoid legal pitfalls, startups need the right guides

By EUGENE BARNOSKY // Chances are, as you prepare to launch your startup company, you will be eager to attack and complete the projects on your to-do list: draft a business plan, build a website, design a workspace, create a logo, brand your company, all tasks that most new entrepreneurs undertake with enthusiasm. But many overlook the legal issues that could be critical to a smooth takeoff. Maybe because they don’t stir the creative juices….