Voices

Don’t discount the discount, and other PR principles

By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being scared about the potential overreach of targeted advertising and being excited about its possibilities. On one end, it is startling when the movie I hadn’t thought about in years – until a colleague quotes it in the office – suddenly appears at the top of…

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Your product isn’t the product, and other PR truths

By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about my industry, public relations: We’ll sell you a T-shirt, Bobby writes, but not before we tell you about the artist behind it or his or her message. Our stores are less about sales and profit and more about providing a venue to experience our culture….


In rural schools, online help for bottom, top learners

By HARRY AURORA // Rural schools and schools in low socioeconomic areas face a litany of challenges. Transportation, hiring/retaining staff, distance from students’ homes, budget shortfalls – these are all common obstacles, often by virtue of nothing but location. And oftentimes, sadly, students and their families bear the burden of these disadvantages. And frequently, it’s the students on the extremes of the achievement spectrum who are impacted most. Studies show that rural students have considerably…


As population ages, geriatrics eyes some young blood

By TERRY LYNAM // By the year 2050, there will be as many people in their eighties as teenagers. People are living longer and living healthier, and it’s amazing. It’s also scary: This phenomenon will fundamentally change the country’s healthcare industry. No matter how healthy our lifestyles, age inevitably takes over. Enter geriatric care, the process of planning and coordinating care for the elderly, with services and professionals dedicated to helping patients maintain independence and…


As resolutions crumble, dishing on doomed diets

By AMBROSE CLANCY // How’s that New Year’s diet going? What? You’re back to Danish and bacon for breakfast, chicken nuggets for lunch and beers and pizza-with-extra-cheese (you know, with the gang) for dinner? And who’s the evil person who left black-and-white cookies in the break room? Don’t they know you’ve become a healthy, weight-conscious person? What happened? Simple, according to Mag Selig, writing in Psychology Today: “Diets don’t work!” But you’re not alone in…


In 2020, integration is key to brand communication

By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the gods to pay off debts or settle old grudges. I’m fortunate enough to owe no outstanding debts to Marduk or Nergal, currently, though I certainly like to set few new goals each January. Any custom that’s been around that long must have something going for…


Online hiring practices, 2020 Census loom large for LI

By ROSALIE DRAGO // Ah, the start of a new year, when people (and companies) consider some major decisions that could improve both prosperity and quality of life (or business). If entire regions could make New Year’s Resolutions, I’d recommend these two workforce development-related commitments for Long Island: develop and deploy an Island-wide strategy that helps employers clear barriers created by online applications (more skills-based hiring, less “degree inflation”), and leverage the networking capabilities of…