Voices

Pay attention: TikTok has already changed the world

By DAVID CHAUVIN // For those who don’t regularly interact with Generation Z, TikTok’s meteoric rise to the forefront of public attention is somewhat bewildering. Throw in the president’s public feud and the battle over TikTok’s pending “sale,” and suddenly the video-sharing app seems everywhere. As trivial as the entire saga can seem, it’s really the opposite: TikTok is fundamentally changing social media and the ways people create and interact with content. And even with…

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As summer sizzles, East End farmers make their stand

By KATE FULLAM // July on the East End of Long Island is magical (aside from the traffic). Foodies marvel at the local bounty, which starts trending now toward its peak in August and September. This is the time of year when cooking by stove or oven is traded for a chopped local veggie and herb salad … just perfect. Soon we’ll see heirloom tomatoes and baseball bat-sized zucchinis on farm stands, like the stand…


After perpetuating racism, marketing/PR must step up

By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has faced a racial reckoning unlike any since the 1960s Civil Rights movement. For days on end, protestors, the vast majority of them peaceful, have taken to cites in every state, on every day, fighting for justice, equality and an end to police brutality. Now is…


Sustainable land-use: A pandemic-recovery priority

By MICHAEL H. SAHN // We are at a pivotal moment in history. The unlikely but seismic convergence of a global pandemic, economic collapse and sudden, stark protest of social inequality have awakened us all to the need for change – our culture, our laws, our economy. This is a time to rethink how we live and work, and that especially includes how we manage our land and our environmental resources. From a global standpoint,…


Citing precedent, healthcare will be ready next time

By TERRY LYNAM // As New York State begins to reopen, it’s important to take a step back and assess what we’ve been through, and how we move ahead. The impact of COVID-19 is more than just unprecedented. The virus has fundamentally altered society, office structure, economies, infrastructure and healthcare. Companies and cultural institutions are working toward establishing what the “new normal” will look like to keep everyone safe. COVID-19 and the ways in which…


On pandemics, and a lifetime of kitchen lessons

By KATE FULLAM // Cooking has always inspired me, but I was not always good at it – my mother still pokes fun at me for using corn oil instead of corn syrup (just once, in my early teens). Just like a scientist, I learned from failed experiments. Through trial and error, I committed to memory the techniques, ingredients and unexpected flavor combinations that delighted me most. Upon joining the East End Food Institute as…


Don’t discount the discount, and other PR principles

By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being scared about the potential overreach of targeted advertising and being excited about its possibilities. On one end, it is startling when the movie I hadn’t thought about in years – until a colleague quotes it in the office – suddenly appears at the top of…