Nomorobo’s alliance with Time Warner Cable is off to a flying start – and more big deals are pending for the Mount Sinai startup.
Within five days of Time Warner’s announcement that the Nomorobo telemarketing and robocall blocker was live and available for one-click activation for all Time Warner Cable Home Phone customers, more 3,500 customers had signed on.
“Over 700 new people have clicked that button every day,” noted Nomorobo founder Aaron Foss. “A lot of companies don’t have 700 users in their lifetime, and that’s just our incremental daily signup.”
And that’s in addition to customers signing up directly through the Nomorobo website, which allows users to enter landlines serviced by any carrier and, starting in February, mobile numbers as well. To date, nearly 400,000 users have engaged the Nomorobo system, which is credited with snuffing out over 61 million robocalls and counting.
With a national partner like Time Warner Cable – and its 16 million data and communications customers – in the fold, expect those impressive numbers to skyrocket, and fast.
Robocalls are “the largest category of complaints at the Federal Communications Commission,” noted Jeff Lindsay, general manager of TWC Home Phone, meaning the introduction of one-click Nomorobo activation is a direct response to customer demand.
“We want to do everything we can to empower our customers to take control over the calls that come into their home,” Lindsay said. “Nomorobo, along with several other privacy features we offer, provides our customers peace of mind in knowing that illegal telemarketing and robocalls calls won’t get through.”
Nomorobo uses cloud-based, patent-pending technology centered around an ever-evolving “blacklist” of known telemarketing and robo-numbers to shoot down unwanted calls after just one ring.
The technology, cleared for public consumption by a 2015 FCC rule change that gave telephone companies wider latitude in blocking robocalls and spam text messages on landlines and wireless phones, is the latest addition to Time Warner Cable’s “Peace and Quiet” privacy features. The package also offers the ability to block up to 30 private phone numbers, block calls generated with hidden caller ID and add specific ringtones for up to 30 numbers, among other tools.
The one-click option – TWC Home Phone customers can now activate Nomorobo with a single keystroke on Time Warner’s VoiceZone website – actually went live Jan. 6, though Time Warner didn’t make an official announcement until Jan. 14, ostensibly to give the easier activation system a thorough shakedown.
Since then, the third-party call-blocking option has been ringing off the hook, so to speak. Even Foss is impressed: While his gut told him Nomorobo would catch on fast with TWC Home Phone customers, Foss didn’t expect the call-blocker to take off among Time Warner customers to this degree.
“I thought it would be a quiet launch,” Foss said, “but Time Warner really wanted to make a big deal about it, and the media coverage has been tremendous.
“The numbers show this has been an absolute success so far,” he added.
That absolute success might signal the start of a huge 2016. In addition to the introduction of its mobile Nomorobo app – knee-deep in beta testing now, with full rollout slated for mid-February – Foss’ firm is about to ink another deal with a major landline carrier.
Foss is keeping the details under wraps for now, but said another deal is “immediately pending” and should be announced around the time Nomorobo mobile hits the virtual shelves next month.