Modern cheat codes have a problem: Everyone’s doing it
By DAVID. A. CHAUVIN // Social media, artificial intelligence and Google Maps have killed the modern cheat code. For many Gen X kids, cheat codes were once sacred knowledge. You…
marketing
Found in translation: LI consultancy gives biotech a voice
By MARILYNN ELIE // For Arielle Bryan and Mike Garofalo, the disconnect between groundbreaking science and commercial success is impossible to ignore. Brilliant biotechnology ideas often live and die inside…
In Hofstra’s PRSSA, a map for future LI communicators
By DAVID A. CHAUVIN // Next month, Hofstra University’s Public Relations Student Society of America chapter will host a regional conference organized largely by the students themselves. They’re lining up…
No. 1004: Forty-two blue! Omaha! Omaha! Down! Set! Pancakes! Sway! Molloy! HR, FTC … hut, hut!
Huddle up: You’ve done it again, intrepid innovator! Another workweek conquered, another weekend earned, another chance to “enjoy” some New York football. Yes, even with rookie sensation Jaxson Dart…
PR mega-merger threatens the very soul of creativity
By DAVID A. CHAUVIN // In one memorable episode of “Mad Men,” Sterling Cooper merges into the tongue-twisting Sterling Cooper Draper Pryce, igniting a chaotic clash of egos and overlapping…
At Bethpage, women’s empowerment written in the star
By GREGORY ZELLER // Bethpage Federal Credit Union is going Hollywood. The Bethpage-based bank – a top-20 nationwide credit union, boasting roughly 480,000 members and upwards of $13.4 billion in total assets…
Study: Consumers authentically annoyed by AI content
By GREGORY ZELLER // Major brands incorporating artificial intelligence in their advertising campaigns are walking a risky tightrope, according to a forthcoming study led by the New York Institute of…
Hold my beer (and other craft drinks): It’s the Crushies!
By GREGORY ZELLER // The 2024 Craft Beer Marketing Awards are in the can, with the born-on-Long Island competition extending its international reach to spread high honors among a world…
From East End Food, what to eat (and where to find it)
By GREGORY ZELLER // Long Island’s busiest farm-to-table bureau is pumping up the world-class East End food scene with a modern multichannel guide to regional edibles and events. East End…
Discover LI dials destiny with exciting video campaign
By GREGORY ZELLER // The long-awaited return of Indiana Jones isn’t the only thing lighting up screens this early summer – Discover Long Island’s new video series is pretty cool,…
Stay calm, PR pro — ChatGPT is new, but not nuanced
By DAVID A. CHAUVIN // It’s only natural to worry about the consequences of new technology, especially in the communications business. If we went back a few millennia, we’d encounter…
Easy does it for marketing startup with pro pedigree
By GREGORY ZELLER // You can question its name creativity, but All In One Marketing’s professional pedigree is beyond reproach. Inviting users to “Automate Everything,” AllInOneMarketing.Com – brainchild of founder…
In first western push, Discover LI tries raising Arizona
By GREGORY ZELLER // As winter drags on, you may be dreaming of a week in warm and sunny Arizona. Long Island’s top tourism bureau is hoping Arizonans are dreaming…
NY MEP to tech startups: What are you trying to say?
By GREGORY ZELLER // The New York Manufacturing Extension Partnership is addressing the unique marketing needs of the state’s manufacturing and technology sectors. Cutting-edge manufacturers and next-gen tech firms often…
What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…