St. Joe’s professor blasts off for Mars, via Moscow
By GREGORY ZELLER // A St. Joseph’s College professor is going to Mars. At least, virtually – though her adventure will pave the road for future astronauts actually trekking where…
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Balancing act: Post-COVID businesses better mix it up
By DAVID A. CHAUVIN // On the afternoon of March 12, 2020, ZE Creative Communications sent everyone in our Great Neck office home early. I haven’t seen many of my…
It’s not brain surgery (actually, it is – and it’s amazing)
By GREGORY ZELLER // A Bohemia-based med-tech with an eye for optics has introduced a breakthrough wearable technology for brain surgeons. Designs for Vision, a circa-1961 manufacturer riding the cutting…
Suffolk IDA’s latest tax package is a true tour de force
By GREGORY ZELLER // A Suffolk County manufacturer with a global client base and a history of bouncing around Long Island is on the move again – and this time,…
Irish eyes smile on SCCC’s progressive HVAC program
By GREGORY ZELLER // An exclusive international grant is helping Suffolk County Community College provide high-skills HVAC training for an increasingly in-demand workforce. Provided to only 10 U.S. community colleges…
Major federal grant powers SBU, BNL battery program
By GREGORY ZELLER // One of Stony Brook University’s newer scientific institutes – focused on the future of electric vehicles – has been supercharged by a major U.S. Department of…
After COVID, the U.S. workforce needs serious help
By JEFFREY REYNOLDS // Amid a sea of bright red “help wanted” signs, grocery store checkout lines have gotten longer, because half the registers are closed. Dining out has become…
For Feinstein, a brainy summer of big breakthroughs
By GREGORY ZELLER // The big brains at the Feinstein Institutes for Medical Research are compiling an enormous summer, replete with breakthrough studies and millions of dollars in new research…
Mount Sinai South Nassau looks within for new leader
By GREGORY ZELLER // A familiar face will take the reins at Mount Sinai South Nassau hospital. Emergency medicine veteran Adhi Sharma, who spearheaded Mount Sinai South Nassau’s COVID-19 response…
What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…
Samanea New York links up with high-tech X-Golf
By GREGORY ZELLER // A retail/dining/entertainment mecca rising fast in Westbury has added another adventurous link – multiple links, actually. Samanea New York, the 750,000-square-foot something-for-everyone destination rising on 38…
Plot twist: ‘Choker’ Biles becomes mental-health hero
By TERRY LYNAM // When U.S. gymnast Simone Biles announced that she was withdrawing from the team finals and individual all-around competition at the Tokyo Olympics because she had to…
Backing small biz, LIA wades into federal antitrust war
By GREGORY ZELLER // Suggesting they could “fracture the technology industry” – with especially harmful effects on technology-driven Long Island socioeconomics – the Long Island Association is speaking out against…
SBU startup earns top honors in SUNY ‘summer school’
By GREGORY ZELLER // A data-mining and machine-learning expert with a key job at Stony Brook University’s Center of Excellence in Wireless and Information Technology has earned critical commercialization support…
Life’s a beach with SBU’s inclusive water-quality app
By GREGORY ZELLER // Come on in, the water’s fine. That’s the promise of the Long Island Beach and Water Quality App, a unique public app designed by Stony Brook…