Voices

After perpetuating racism, marketing/PR must step up

By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has faced a racial reckoning unlike any since the 1960s Civil Rights movement. For days on end, protestors, the vast majority of them peaceful, have taken to cites in every state, on every day, fighting for justice, equality and an end to police brutality. Now is…


Sustainable land-use: A pandemic-recovery priority

By MICHAEL H. SAHN // We are at a pivotal moment in history. The unlikely but seismic convergence of a global pandemic, economic collapse and sudden, stark protest of social inequality have awakened us all to the need for change – our culture, our laws, our economy. This is a time to rethink how we live and work, and that especially includes how we manage our land and our environmental resources. From a global standpoint,…


Citing precedent, healthcare will be ready next time

By TERRY LYNAM // As New York State begins to reopen, it’s important to take a step back and assess what we’ve been through, and how we move ahead. The impact of COVID-19 is more than just unprecedented. The virus has fundamentally altered society, office structure, economies, infrastructure and healthcare. Companies and cultural institutions are working toward establishing what the “new normal” will look like to keep everyone safe. COVID-19 and the ways in which…


On pandemics, and a lifetime of kitchen lessons

By KATE FULLAM // Cooking has always inspired me, but I was not always good at it – my mother still pokes fun at me for using corn oil instead of corn syrup (just once, in my early teens). Just like a scientist, I learned from failed experiments. Through trial and error, I committed to memory the techniques, ingredients and unexpected flavor combinations that delighted me most. Upon joining the East End Food Institute as…


Don’t discount the discount, and other PR principles

By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being scared about the potential overreach of targeted advertising and being excited about its possibilities. On one end, it is startling when the movie I hadn’t thought about in years – until a colleague quotes it in the office – suddenly appears at the top of…


At Northwell, the doctor will Zoom you now

By TERRY LYNAM // Even as the world focuses attention and resources on COVID-19, it is also crucial to take heed of other illnesses and injuries that may require medical attention. As we all work toward a new normal during these unprecedented times, the healthcare professionals at Northwell Health are doing everything possible to keep our communities and our colleagues safe. “We would never want to make patients feel as if they’re abandoned just because…


The new war of the states, and why we might all lose

By MICHAEL H. SAHN // Fighting the war against COVID-19 has led to debate about the respective roles and responsibilities of the federal government and the States in dealing with these unprecedented challenges. The question is whether the federal government, the States, groups of states, or even local municipalities should lead the battle against the virus. Essentially, we are engaged in a debate about the U.S. Constitution. Under the Constitution, the president is the “Commander…


For restaurateurs, nothing will ever be the same

By RON EDELSON // Before COVID-19, the scene on virtually any night at many of the popular full-service restaurants – be they casual dining, family dining, or fine dining – would surely include fully occupied tables, positioned in such a way as to maximize seating capacity. The bar would be filled with patrons, standing shoulder to shoulder. And for good measure, a multitude would be standing just inside the front door, waiting to be seated….


Tipping the leader meter, everyday heroes abound

By DAVID CHAUVIN // True leaders tend to reveal themselves in times of crisis. (Fraudulent leaders tend to be exposed as well – a story for another column, but see our federal government for proof.) Often during this trying episode, I think about the qualities I admire in leaders and, as we all do, I try to learn from them, and grow as a leader myself. Luckily, being a New Yorker, I don’t have look…


No. 486: On mega-moons, linear DNA and innovative immigrant services – and yes, lots of coronavirus stuff

  The unusual: Welcome to Wednesday, dear readers, and the midpoint of another weird and wild workweek, as the Great Coronavirus Pandemic continues to reshape our world and the regional and global innovation economies scramble to keep up. Please celebrate alone: It’s March 25 out there, the U.N.’s International Day of Solidarity With Missing or Detained Staff Members, which is actually about U.N. employees who made the ultimate sacrifice, but seems oddly redefined today. To…


PR and the pandemic: charting a challenging course

By DAVID CHAUVIN // CNN had the results of the Florida Democratic Primary as its top story for maybe 10 minutes – results that would seem to have effectively ended the historic presidential campaign of the once-transcendent Bernie Sanders and solidified Joe Biden as the Democratic nominee. Nary a blip in our public consciousness. And just one of the astonishing changes crystalizing what coronavirus has done to the national conversation. All news is now COVID-19,…


No. 484: We do the twist, the bump and the IDA shuffle – all from the comfort of home!

  It could be worse: A lot worse, dear readers, as we hunker down, suck it up and otherwise follow sage advice designed to save lives. It’s Wednesday out there, March 18 to be precise, and as everyone readjusts to the new normal, we acknowledge National Supreme Sacrifice Day – and remember there’s plenty of real estate between inconvenience and true sacrifice. Too close for comfort: Another natural for a coast-to-coast lockdown, today is also…


Staying healthy and safe as coronavirus, panic spread

By ROBERT GLATTER // As anxiety intensifies, ditch the mad dash for a coronavirus mask, wash your hands regularly and stay home if you get sick. The novel coronavirus is top-of-mind for many New Yorkers, as 13 cases have been confirmed in the state (as of March 5) and the total number of cases in the nation surpassed 100 this week. But while the global outbreak may make you feel overwhelmed and in danger, it’s…


Technology will always pace healthcare (and it should)

By TERRY LYNAM // Healthcare has always been at the forefront of technological development; robotics and artificial intelligence are no exception. Science fiction may spur images of sentient robots living seamlessly among us, but the reality is also remarkable, in unexpected ways. At Northwell Health, AI is revolutionizing not only the practice of medicine but also good health far beyond hospital walls, enabling providers to analyze healthcare data through complex algorithms. When coupled with advanced…


On corned beef, and corned beef done right

By AMBROSE CLANCY // Old joke: What’s the shortest book on the shelf? Answer: “The Culinary Arts of Ireland.” One page, one recipe – “throw stuff in a pot of water and boil it until every last trace of flavor is eliminated.” It’s an old joke because it doesn’t apply anymore. Ireland has become a modern European nation, and its natural resources of fresh vegetables, lamb, beef and fish are served in wondrous ways, in…