New look, momentum fortify Hofstra’s ambitious mission
By GREGORY ZELLER // It’s less a rebranding than a re-logo-ing, but however you define it, Hofstra University has a brand-new look. Over the course of two events – the…
Marketing
At Bethpage, women’s empowerment written in the star
With charity adds, ‘Crushies’ are the complete package
Hops to it: Fourth-annual Crushies greets early birds
New York Tech finds its proper ‘Place’ in new ad push
In first western push, Discover LI tries raising Arizona
Jovia eyes frozen assets at Northwell Health Ice Center
Same efficiency mission, ambitious rebrand for Energia
NY MEP to tech startups: What are you trying to say?
What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…
In e-book, innovation stories waiting to be written
By GREGORY ZELLER // Communication Strategy Group is putting its e-book where its mouth is. The Huntington-based “brand storyteller” has powered up “Brandtelling for Business,” a free e-book detailing the…
Wellness on ice: Northwell, Islanders renew their vows
By GREGORY ZELLER // A Swiss multinational may have won the naming rights, but as UBS Arena emerges as a top New York sports and entertainment venue, Northwell Health will…
In craft-beer marketing, absolutely crushing it
By GREGORY ZELLER // For just about every commercially available “craft beer” – some counts now tally 7,000-plus microbreweries across the nation – there’s an “official competition” naming the tastiest,…
Because there’s tech, and there’s New York Tech
By GREGORY ZELLER // The New York Institute of Technology’s unique history and bold future will both play large in a new marketing campaign. The 65-year-old university has unveiled a…
Rinse, spit and cut! Henry Schein goes to the movies
By GREGORY ZELLER // From the Old Reliable File comes Henry Schein Inc., the healthcare products and services titan that proves you’re never too big to roll out a new…