Marketing

Rinse, spit and cut! Henry Schein goes to the movies

By GREGORY ZELLER // From the Old Reliable File comes Henry Schein Inc., the healthcare products and services titan that proves you’re never too big to roll out a new ad campaign. The Melville-based conglomerate, self-billed as “the world’s largest provider of healthcare products and services to office-based dental, animal health and medical practitioners,” this week announced the launch of its “Rely on Henry Schein” marketing campaign. The brand-builder – featuring videos on the company’s…

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Lyss Stern and the power of the ‘word of mom’

By GREGORY ZELLER // Lyss Stern was a decade ahead of her time. Twelve years ago, the Woodmere native was a new mom facing the issues new moms face: isolation, professional limitations, unprecedented responsibilities, the loss of self. Unlike today, online resources for rookie mothers were sparse, and Stern – a Syracuse University graduate with a master’s in communication from NYU – felt trapped. She also felt inspired. Sensing a meeting of need and opportunity,…


Eye to eye with Tony the Tiger

By DAN BOWEN // It’s a fact: Kids love cereal. The sweet and satisfying crunch, paired perfectly with a large splash of milk, is enough to get even the laziest of children out of bed in the morning. Parents love cereal, too – the fiber and whole grains offering a fair compromise to the sugar content. And of course, marketers also love cereal – the $10 billion U.S. breakfast cereal market is an easy win for…