Marketing

LI broker auctioning off ‘ImpeachTrump.com’ domain

By GREGORY ZELLER // With President Donald Trump girding his defenses, a clever Long Island digital-marketing firm might profit handsomely from the national impeachment debate. Holbrook-based Precision Marketing Solutions, which has virtually no web presence itself but brokers an extensive portfolio of domain names, is sitting on a doozy: ImpeachTrump.com. The premium domain name is now up for grabs in an online auction set to expire March 24. ImpeachTrump.com was registered through kingpin domain registry…

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Eye to eye with Tony the Tiger

By DAN BOWEN // It’s a fact: Kids love cereal. The sweet and satisfying crunch, paired perfectly with a large splash of milk, is enough to get even the laziest of children out of bed in the morning. Parents love cereal, too – the fiber and whole grains offering a fair compromise to the sugar content. And of course, marketers also love cereal – the $10 billion U.S. breakfast cereal market is an easy win for…