Startups

For startups seeking capital, the name is no game

By GREGORY ZELLER // What’s in a name? Maybe everything, if you’re a startup in need of early-stage capital. A new study by researchers from Stony Brook University, Drexel University and Villanova University explores the effects of “name fluency” on investors – that is, the familiarity, uniqueness and phonetic influence of a company name, and how venture capitalists tend to react. By exploring “the two ways you can evaluate a name, two kinds of fluency,”…

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On this marketing mission, niche guys finish first

By GREGORY ZELLER // As Dean DeCarlo sees it, established companies – even some bigger ones – have a unique problem. With the digital age upon us and more customers moving online, many product and service providers are falling behind, according to the entrepreneur, because they don’t understand the nuances of digital engagement. Branded media, web design, paid media campaigns – this is the new definition of “company representation,” according to Mission Disrupt Ltd., a 2016 startup…


For co-working ‘Bridge,’ Harrison Street works

By GREGORY ZELLER // For Long Beach-based co-working facilitator Bridgeworks LLC, the most logical place for its first expansion facility was, naturally, Long Beach. The idea is more about expanding the brand’s scope, according to founder Graham Beck, and less about expanding its physical footprint – though it’s partly about that, too, with the company purposely selecting a neighboring venue to create “a campus-type situation,” Beck noted. But the biggest reason Bridgeworks has renovated and…


Despite turmoil, software startup banking on ACA

By GREGORY ZELLER // Wholesale changes to the Affordable Care Act may loom, but a Long Island software startup has gone all-in on a potentially enormous healthcare vertical that hinges on Obamacare’s basic principles. Not only that, but EcoSoft Health PRM – an artificially intelligent partner relationship-management platform exclusively for healthcare providers, published by Wantagh-based EcoSoft Health and Florida-based DSHI Systems – doubles down on the three main tenets of the national healthcare law. Besides…


At Garvies Point, raising a glass to sour success

By GREGORY ZELLER // There’s nothing so sweet as the sours at Garvies Point Craft Brewery, where childhood chums are turning an old-school Belgium brewing technique into an innovative success story. Launched in March 2015 and officially on tap as of April 2016, the Glen Cove microbrewery’s homegrowns – already gracing tasting rooms and distributorships across Long Island and Brooklyn – leverage two personal backstories and one ancient fermentation technique largely lost on American beermakers,…


Her sofrito is better, and it’s nothing personal

By GREGORY ZELLER // From the Different Definitions of Success file comes Vivian Jarrett, who boasts a dynamite product and a lock-down strategy to keep it quiet. She also has a compelling backstory and a noble mission involving centuries of tradition, all of which ties neatly into Jarrett’s master plan to keep her sofrito from the masses. For now. As an entrepreneur, Jarrett is a cultural phenomenon of sorts, heavy on the culture, more interested…


Take a deep breath, Oxxy/Gen is on the way

By GREGORY ZELLER // Better late than never, Soteria Technologies still plans to be there when it’s needed most. Specifically: when a fire or other emergency situation makes air unbreathable, and a “personal escape respirator” is required. About a year after securing a $200,000 angel investment, Lindenhurst-based Soteria Technologies is finally ready to commence production of its first 1,000 Oxxy/Gen units – just as soon as it completes a 30-day, $85,000 Indiegogo crowdfunding campaign, which…