In a world where everything is different, this much is unchanged: Arthur Germain has some great stories to tell.
The Angels had Charlie, that time-traveling dude in Quantum Leap had a Dean Stockwell hologram, Spider-Man has his best buddy Ned and here on Spark: The Innovate Long Island Podcast, we are absurdly lucky to have Arthur Germain as our “man in the chair.”
Much more than a podcast producer, Arthur is an innovator, entrepreneur and bona fide genius, cut from the classic ink-stained writer/editor mold with a modern finish. He launched Communication Strategy Group in 2005 as an experiment combining boutique-firm intimacy with folksy storytelling; flash forward 16 years, one drawn-out Great Recession and a corporation-clobbering global pandemic, and CSG is still going strong, refining its “brand storytelling” capabilities and assembling an impressive client roster, with customers lining up for services including website development, video production, all manners of marketing collateral and, of course, podcasts.
In today’ s conversation, Arthur joins Spark host Gregory Zeller to discuss 21st Century marketing, “brandtelling” battles and the huge challenge of staying true to your creative mantra, when everything around you has changed.
