PR mega-merger threatens the very soul of creativity
By DAVID A. CHAUVIN // In one memorable episode of “Mad Men,” Sterling Cooper merges into the tongue-twisting Sterling Cooper Draper Pryce, igniting a chaotic clash of egos and overlapping…
advertising
At Bethpage, women’s empowerment written in the star
By GREGORY ZELLER // Bethpage Federal Credit Union is going Hollywood. The Bethpage-based bank – a top-20 nationwide credit union, boasting roughly 480,000 members and upwards of $13.4 billion in total assets…
Study: Consumers authentically annoyed by AI content
By GREGORY ZELLER // Major brands incorporating artificial intelligence in their advertising campaigns are walking a risky tightrope, according to a forthcoming study led by the New York Institute of…
Remembering the lessons of the iconic Henry Ford
By GREG DEMETRIOU // The iconic Henry Ford was a prolific thinker who sought to expound on the world around him. Often, while discussing business, he provided profound pieces of…