No. 1,000: The more things change…
Welcome, intrepid innovators, to Wednesday and a landmark edition of your favorite innovation newsletter, and to a momentous day in Innovate Long Island history. It’s mindboggling that more than…
Arthur Germain
No. 973: On hamburgers, clean energy storage and NYIT entrepreneurship, as Summer unofficially arrives
Summer job: Welcome to Wednesday, dear readers, and welcome back to Innovate Long Island – back on the beat after our brief holiday respite and excited to carry you…
No. 955: On science, math, vital vitamins and real-time railroads, with fantastic flips and crunchy chips
Ides wide open: Welcome to Friday, dear readers, as we reach the midpoint of March (almost) and wrap up another busy workweek (definitely). Yes, we’re a day short (and…
No. 46: Gregory Zeller – Strike Up The Brand
Smart branding and successful marketing usually go hand-in-hand. But what makes a brand “smart?” And in the cutthroat business of professional promotions, what defines “successful?” These and other critical…
No. 894: On school bonds, barcodes, Messier objects and chocolate pudding … plus, Christmas in June?!?
O, say, can you see it from here: Welcome to Wednesday, dear readers, as we sweat out this latest muggy workweek and the anticipated arrival of a well-deserved holiday…
No. 858: Innovation Day! (No, literally – and we’ve got nylons, Studebakers and Sonny Bono to prove it)
Winter break: Welcome to Friday, intrepid innovators … you’ve plowed through Long Island’s first truly wintry workweek of the Winter of 2024 and earned yourself a restful, rejuvenating weekend –…
No. 842: Ride ’em, cowboy – we’ve got horses, portable power packs and hot cocoa (plus septic stipends)
Saddle up: Howdy, cowgirls and cowboys! Grab them reins, ’cause we’re galloping straight through another busy workweek. To spur you along, here’s a high-in-the-saddle innovation review – the least…
No. 823: In which we revive the Beatles, reanimate X, raise a Sam Adams and beat a dead horse at the Big A
Mood enhancement: Welcome to Wednesday, dear readers, as Long Island finally catches a meteorological break and the sun shines again. Yes, after days of nor’easters and stubborn post-tropical cyclones, skies…
No. 822: A wild kingdom of crisis training, Brandtelling and bar graphs, with Hobbits and ice cream cones
Magoo you: You’ve done it again, intrepid innovators – just like this guy! (Nearsighted? You? Heck no. For one thing, you love this forward-looking newsletter!) But much like Magoo, you’ve…
No. 807: On fast months, forward-thinking IT and fresh IDAs, with a creamy milk chocolate coating
The fast and the curious: Welcome to Friday, dear readers, and not just any Friday but the very last Friday of a very fast July. Yes, the Summer of…
Night of a thousand ideas at first-ever BrandSlam
BrandSlam is in the books! Our free “marketing improv” event, held Oct. 6 at LaunchPad Huntington, was exactly what we’d hoped: fun, instructive, another worthy addition to Innovate Long…
Same efficiency mission, ambitious rebrand for Energia
By GREGORY ZELLER // A financial-solutions provider with a billion-dollar energy-efficiency record and a long list of satisfied clients has completed its biggest makeover of all: its own. Two decades…
What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…
No. 615: Lighthouses shine, Adelphi gets its game on and health systems unite (maybe), with fresh breath
Summer stroll: More like a summertime sprint, dear readers, as we wrap up this anything-but-leisurely week of socioeconomic innovation and look forward to another well-earned weekend. However you got…
No. 599: It’s kinda cheesy and somewhat inflated, but those nurses can really sing – and there’s donuts
Short and sweet: That sure didn’t feel like a shortened workweek, dear readers, rather a full-on socioeconomic sprint – and here you are, huffing, puffing and ready for another…