New look, momentum fortify Hofstra’s ambitious mission
By GREGORY ZELLER // It’s less a rebranding than a re-logo-ing, but however you define it, Hofstra University has a brand-new look. Over the course of two events – the…
branding
At Bethpage, women’s empowerment written in the star
By GREGORY ZELLER // Bethpage Federal Credit Union is going Hollywood. The Bethpage-based bank – a top-20 nationwide credit union, boasting roughly 480,000 members and upwards of $13.4 billion in total assets…
Same efficiency mission, ambitious rebrand for Energia
By GREGORY ZELLER // A financial-solutions provider with a billion-dollar energy-efficiency record and a long list of satisfied clients has completed its biggest makeover of all: its own. Two decades…
As channels evolve, brands need a grip on social media
By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal…