No. 807: On fast months, forward-thinking IT and fresh IDAs, with a creamy milk chocolate coating
The fast and the curious: Welcome to Friday, dear readers, and not just any Friday but the very last Friday of a very fast July. Yes, the Summer of…
Brandtelling
No. 762: On bumbershoots, career choices and quick trips to Venus – with the PGA on the way?
Work out: Way to push it, intrepid innovators – another heavy-lifting workweek under your (weight) belt, another weekend pumped up. Just one more workday (and a few more reps)…
No. 747: Christmas cometh – but first, Alabama arrives, Queens cleans up nice and bikers gang up for good
Tick tock challenge: Welcome to Wednesday, intrepid innovators, and not to pressure you or anything, but the clock is ticking – now just 10 shopping days until Christmas,…
No. 739: Election Day ends, laser beams fire, blood clots clear – and ultimately, love conquers all
The day after: It’s Wednesday out there, dear readers, and not just any Wednesday but the day after the cantankerous, critical and surely headed to court Midterm Elections of…
Night of a thousand ideas at first-ever BrandSlam
BrandSlam is in the books! Our free “marketing improv” event, held Oct. 6 at LaunchPad Huntington, was exactly what we’d hoped: fun, instructive, another worthy addition to Innovate Long…
No. 729: Honoring teachers, spying ‘Dr. No,’ Zucking it up in a crisis – and saluting a true Long Island influencer
Slam it home: Welcome to Wednesday, dear readers, and not just any Wednesday but BrandSlam Eve – the day before our first-ever audience-interactive “marketing improv” event for small businesses…
No. 719: On Breathalyzers, hydrogen hubs and trail mix, at the virtual end of a never-ending summer
Time’s up: Welcome, friends, to the end – the fifth Wednesday of August and final day of summer’s penultimate month. Yes, it’s Aug. 31 out there, a virtual last…
No. 681: ‘Messiah’ soars, Stony Brook crosses the ocean, Apollo 13 stumbles – and you go, Amy Goodman!
Finding balance: Welcome to Wednesday, dear readers, as we tip toward the latter half of another busy springtime workweek.It’s April 13 out there, and there’s invention to the left…
Same efficiency mission, ambitious rebrand for Energia
By GREGORY ZELLER // A financial-solutions provider with a billion-dollar energy-efficiency record and a long list of satisfied clients has completed its biggest makeover of all: its own. Two decades…
No. 647: In which IDAs, immigrant students and neon lights all shine – and Agatha Christie vanishes!
Just 21 shopping days until Christmas: That makes it Dec. 3 out there, intrepid innovators, and ho ho ho, the weekend is upon us. First, of course, it’s Friday,…
No. 641: Garfunkel sings, Ronkonkoma Hub expands and FDR just keeps winning – plus, lunch at Roy Rogers!
On the clock: Welcome to Friday, dear readers, and not just any Friday but the last one where you’ll see much daylight past 5 p.m., at least for the…
No. 631: On dames, NASA and hydrogen-based fuels – with fresh-baked cookies
So fast, it’s spooky: Endings and beginnings, dear readers, as another workweek whips by and we race into the month of flamboyant foliage, Bavarian beer festivals and, of course,…
What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…
No. 615: Lighthouses shine, Adelphi gets its game on and health systems unite (maybe), with fresh breath
Summer stroll: More like a summertime sprint, dear readers, as we wrap up this anything-but-leisurely week of socioeconomic innovation and look forward to another well-earned weekend. However you got…
Episode 8: Arthur Germain – Tell Us Another One
In a world where everything is different, this much is unchanged: Arthur Germain has some great stories to tell. The Angels had Charlie, that time-traveling dude in Quantum Leap had…