Smiles, not subpoenas, can sometimes win an IP battle
By ARTHUR GERMAIN // Last week began with a pleasant surprise: As I drank my morning coffee and reviewed my e-mail, I received a Google Alert for the term “Brandtelling,”…
Brandtelling
What’s your story? Podcast producers, fans are all ears
By GREGORY ZELLER // In a world where podcasts – now 1.5 million globally, featuring some 34 million episodes – are Short Attention Span Theater’s undisputed main attraction, the challenge…