Inward-looking summer tourism plan polishes LI ‘gems’
By GREGORY ZELLER // From the Don’t Know What You’ve Got Until It’s Gone Department comes Discover Long Island, which has discovered another reason for Long Islanders to love summer….
COVID-19
Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…
Questioning the risks, rewards of re-opening
By MITCH MAIMAN // As an executive who grapples daily with phased re-openings and other issues of economic survival, testing is a major consideration. There are treatises on this subject…
LIPA weighs ‘retirement’ at ‘vintage’ Northport plant
By GREGORY ZELLER // Drawing direct parallels to several critical issues – including the COVID-19 pandemic – the Long Island Power Authority is pushing hard to push the Island’s steam-driven…
FindaTopDoc finds purpose in pandemic, and success
By GREGORY ZELLER // A Long Island startup that was innovating telehealth long before the pandemic came calling has established a unique footprint in the Age of Coronavirus. The social-distancing…
Debrief: Schnirman, on Nassau’s instant ‘revenue crisis’
Released Monday, an executive summary of Nassau County’s sales tax revenues (historically good for 40 percent of total county revenues, Nassau’s single-largest income source) shows a predictable and potentially devastating…
No recovery without trade groups, which need support
By TERRI ALESSI-MICELI // We generally think of COVID-19’s devastation in terms of its human toll and its economic toll. Indeed, the pandemic is registering a terrible impact on the…
At Northwell, the doctor will Zoom you now
By TERRY LYNAM // Even as the world focuses attention and resources on COVID-19, it is also crucial to take heed of other illnesses and injuries that may require medical…
Healthcare pros watching Congress, Trump closely
By ALLISON JUMETT // It has been a challenging, frightening time for everyone, but especially for those of us working in healthcare. Amid all the suffering and anxiety brought about…
Debrief: Topper, on a world of reinvention and hope
Thirty years later, Hilary Topper – part marketing ace, part social influencer, all 21st century It Girl – is still going strong. Game-changing technological jolts, 9/11, the Great Recession and…
Busy Cuomo reverses one mistake, warns of another
By GREGORY ZELLER // It was a busy Mother’s Day for Gov. Andrew Cuomo, who on Sunday reversed a key (some say costly) pandemic position, issued a dire warning about…
The new war of the states, and why we might all lose
By MICHAEL H. SAHN // Fighting the war against COVID-19 has led to debate about the respective roles and responsibilities of the federal government and the States in dealing with…
Study: Healthcare pros less infected than general pop
By GREGORY ZELLER // Here’s a bright note for National Nurses Week, or any week that places dedicated healthcare providers in the crosshairs of a deadly global pandemic: The personal…
No. 498: On crepes, mosques and tough love – and Long Island, home of the COVID-19 vaccine?
Schastlivaya pandemiya: Over the homebound hump we go, dear comrades, as we brave another week of the great 2020 pandemic – and, even scarier, another week locked up with…
Gains on two fronts: Same-day test, virus ‘neutralizer’
By GREGORY ZELLER // An ambitious Long Island biotech is reporting exciting progress in a two-front battle against the raging novel coronavirus. Stony Brook-based Applied DNA Sciences on Tuesday announced…