New categories, competitors fill third-annual Crushies
By GREGORY ZELLER // With new hops in its step, one of Long Island’s most innovative awards/marketing programs is back for another round, and bigger than ever. Organizers are already…
craft beer
The first-ever Crushies are, um, in the can
By GREGORY ZELLER // A little later than expected – but still fresh – the first national competition saluting the best in craft-beer marketing has announced its inaugural champions, including…
In craft-beer marketing, absolutely crushing it
By GREGORY ZELLER // For just about every commercially available “craft beer” – some counts now tally 7,000-plus microbreweries across the nation – there’s an “official competition” naming the tastiest,…
Long Ireland keeps those Irish eyes (and lips) smiling
By JIM McCUNE // For years, best friends Greg Martin and Dan Burke worked together as mechanical technicians for a local home-heating oil company, often getting through their grueling days…
A toast, to craft beverages: Albany eases labeling laws
By GREGORY ZELLER // Good news for Long Island’s bubbling craft-beverage industries: New state laws make it easier to register brand labels for your innovative alcoholic brews. Governor Andrew Cuomo…
In craft brewing, tapping the power of women
By JIM MCCUNE // Though it’s a bit of a boy’s club today, craft brewing was historically a women-run enterprise, first a domestic chore dating back almost four millennia, then…
Capping off 30 great years
By GREGORY ZELLER // There’s a few things you should know about EGC 1985 IPA, the newest concoction of Riverhead’s Crooked Ladder Brewing Co. Leaning towards orange in color, the…
The Brew Bus: Ready to barrel on down the highway
By GREGORY ZELLER // Brad Darrohn likes beer. Specifically, the partner at Bohemia-based online marketing firm Fishbat enjoys craft beers, those brewed in small batches by local beer lovers like…