Hold my beer (and other craft drinks): It’s the Crushies!
By GREGORY ZELLER // The 2024 Craft Beer Marketing Awards are in the can, with the born-on-Long Island competition extending its international reach to spread high honors among a world…
Craft Beer Marketing Awards
No. 791: Cross the bridges, sign the lease and eat your tasty snails – it’s going to be a looooong weekend
Break it gently: Welcome to Wednesday, intrepid innovators, as we speed through another springtime workweek and straight toward a blessed holiday break. On that note, this quick scheduling reminder:…
With charity adds, ‘Crushies’ are the complete package
By GREGORY ZELLER // A born-on-Long Island global competition with a true “can-do” attitude has once again flexed some amazing art, mind-blowing marketing and fantastic fundraising. The 2023 Craft Beer…
No. 755: K-cups crumble, Hawaii surfaces, Messier scores – and Zimmerman says what he can’t on CNN
Religious experience: A blessed Wednesday upon you, dear readers, as we give thanks for innovation and praise another relatively mild January workweek here on Long Island. Snow fans, have…
No. 730: We’re all smiles with Dick Clark, Yo-Yo Ma and old pal Mitch Pally – and happy birthday, Earth!
Slam shut: Welcome to Friday, dear readers, and the end of a very exciting workweek. Before we wrap it up, a heartfelt thank-you to everyone attending last night’s first-ever…
Hops to it: Fourth-annual Crushies greets early birds
By GREGORY ZELLER // Organizers have tapped the keg on the latest installment of the beer-battered king of Long Island marketing-award programs. The fourth Craft Beer Marketing Awards – an…
No. 687: The OJ is fresh, the trees are planted and the Force will be with you, always (hold the chicken)
Force push: Welcome to Wednesday, masters and padawans, Jedi and Sith, bounty hunters, Imperial troops and assorted rebel scum. It’s May 4 across our little corner of the universe,…
Blue Point Brewing represents, again, in third Crushies
By GREGORY ZELLER // Twelve New York-based winners – including two Long Island companies sharing a double win – paced the field in the 2022 Craft Beer Marketing Awards. Known…
New categories, competitors fill third-annual Crushies
By GREGORY ZELLER // With new hops in its step, one of Long Island’s most innovative awards/marketing programs is back for another round, and bigger than ever. Organizers are already…
No. 513: On research funding in a crisis, Christmas in June and baseball (in August, maybe)
June swoon: Welcome to Friday, dear readers, as we wrap up a sultry workweek in Phase 3 of Long Island’s pandemic recovery and anticipate the first full weekend of…
No. 512: In which Twain tinkers, Lovelace leaps and UFOs conquer the world
Phase in: Welcome to Wednesday and welcome to Phase 3, dear readers, a hard-earned reopening privilege which lands on Long Island today, and we will only keep by keeping…
The first-ever Crushies are, um, in the can
By GREGORY ZELLER // A little later than expected – but still fresh – the first national competition saluting the best in craft-beer marketing has announced its inaugural champions, including…
No. 476: On Corn Flakes, ‘Crushies’ and cardiac catheters, featuring our latest innovative awardees
Hot to trot: Welcome to Wednesday, dear readers, as we race our way through this latest (surprisingly warm) winter workweek. It’s Feb. 19 out there, already the 50th day…
In craft-beer marketing, absolutely crushing it
By GREGORY ZELLER // For just about every commercially available “craft beer” – some counts now tally 7,000-plus microbreweries across the nation – there’s an “official competition” naming the tastiest,…