PR mega-merger threatens the very soul of creativity
By DAVID A. CHAUVIN // In one memorable episode of “Mad Men,” Sterling Cooper merges into the tongue-twisting Sterling Cooper Draper Pryce, igniting a chaotic clash of egos and overlapping…
Katherine Heaviside
Cybersecurity event plugs big steps for small business
By GREGORY ZELLER // With large-scale cyberattacks landing major blows around the world, small-scale Long Island businesses soaked up some no-nonsense lessons this week on how to cover their digital…
Fresh blood adds to the LIA Board’s impressive cred
By GREGORY ZELLER // Plenty of names you know will round out the Long Island Association’s beefed-up Board of Directors. The Melville-based networking and business-development organization has elected seven new…
Proposed ethics rules would include … the op-ed
By GREGORY ZELLER // Media experts and public relations pros are lighting their First Amendment torches as New York’s ethics watchdog looks to redefine “lobbying.” An advisory opinion by New…