New brand, same attitude for life’s-a-beach retailer
By GREGORY ZELLER // From the Paging Jimmy Buffet File comes Wakes & Waves, a rebranded lifestyle enterprise on an endless-summer quest. Actually, the season is irrelevant to entrepreneur Anthony…
rebranding
Same efficiency mission, ambitious rebrand for Energia
By GREGORY ZELLER // A financial-solutions provider with a billion-dollar energy-efficiency record and a long list of satisfied clients has completed its biggest makeover of all: its own. Two decades…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…