PR mega-merger threatens the very soul of creativity
By DAVID A. CHAUVIN // In one memorable episode of “Mad Men,” Sterling Cooper merges into the tongue-twisting Sterling Cooper Draper Pryce, igniting a chaotic clash of egos and overlapping…
Robert Zimmerman
It’s all fun and Netflix, until the con artists take over
By DAVID A. CHAUVIN // Prestige television series, podcasts and documentaries about con artists are everywhere. On Netflix, which seems to be making these stories into a cottage industry, you…
No. 756: On scallops, cheese and another cup of coffee, with epileptic art for all (and debt relief for most)
Above average: Well done, intrepid innovators – another productive workweek in the books, another winter weekend on the doorstep, and yes, it really is winter out there. Hey, we…
No. 755: K-cups crumble, Hawaii surfaces, Messier scores – and Zimmerman says what he can’t on CNN
Religious experience: A blessed Wednesday upon you, dear readers, as we give thanks for innovation and praise another relatively mild January workweek here on Long Island. Snow fans, have…
No. 35: Robert Zimmerman – The Last Honest Man
Robert Zimmerman has been a household name on Long Island and beyond for decades, for all the right reasons. Alongside longtime partner Ron Edelson, the co-founder and co-president of…
Will local issues outplay D.C. dysfunction? Stay tuned
By DAVID A. CHAUVIN // The incredible (and, depending on your POV, incredibly concerning) proliferation of partisan politics has had wide-ranging cultural and political consequences – and the art of…
In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more
By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…