PR mega-merger threatens the very soul of creativity
By DAVID A. CHAUVIN // In one memorable episode of “Mad Men,” Sterling Cooper merges into the tongue-twisting Sterling Cooper Draper Pryce, igniting a chaotic clash of egos and overlapping…
Ron Edelson
For restaurateurs, nothing will ever be the same
By RON EDELSON // Before COVID-19, the scene on virtually any night at many of the popular full-service restaurants – be they casual dining, family dining, or fine dining –…
In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more
By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…